• CAC is the total expense of acquiring a single customer • Directly impacts your overall profitability • Varies from company to company • A 10% reduction in CAC can lead to a 23% increase in profit
• Salaries of marketers or salespeople • Ad spending • Marketing costs • Expenditure on promotional events.
Helps businesses measure the success of - • A new product • Service Acts as a base of future plannings Plan budgets & discover ways to allocate the money
• Don’t spend more than 33% of your average customer lifetime value • Ensure You’re Selling to the Right Audiences • Accurately Track Customers • Retarget Customers • Align your Ads Properly
• Optimize Landing Pages • Use Organic Marketing • Shorten your Sales Cycle • Retain Customers • Improve your Sales Funnel • Use AI