{"id":1420,"date":"2020-11-12T09:30:00","date_gmt":"2020-11-12T04:00:00","guid":{"rendered":"https:\/\/blog.kylas.io\/?p=1420"},"modified":"2026-04-30T09:31:55","modified_gmt":"2026-04-30T09:31:55","slug":"selling-technique","status":"publish","type":"post","link":"https:\/\/kylas-v2.staging2.amura.in\/en\/sales-effectiveness\/selling-techniques-bust-myths","title":{"rendered":"Shatter These 5 Sales Myths to Improve Your Selling Technique"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\"><style>\r\n@media only screen and (max-width: 700px){\r\n.img-full-mob{\r\nwidth:100% !important;\r\nheight:100% !important;\r\n}\r\n}\r\n<\/style><\/p>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Sales is a tough nut to crack, as potential customers tend to hang up immediately on hearing a sales pitch. Does that mean <a href=\"https:\/\/kylas-v2.staging2.amura.in\/en\/sales-effectiveness\/not-so-secret-habits-of-successful-salespeople\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">salespeople<\/span><\/span><\/a> should hang up their boots? Which selling technique would work for them?<\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Obviously not! <\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Selling is a technique or should we call it an art of persuasion and persistence, and not everybody is gifted to convince. If you have stepped into the shoes of a salesperson, the first step is to believe in yourself and know that you are gifted. <\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Now if you\u2019re not as experienced or deeply involved in the world of sales, you might have a few observations which can be surprisingly misleading. <\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\"><em>Is sales all about closing a deal? Does cold calling actually work? Are <a href=\"https:\/\/kylas-v2.staging2.amura.in\/en\/crm-basics\/how-sales-crm-software-helps-improve-lead-conversion\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Sales CRM software<\/span><\/span><\/a> actually useful? <\/em><\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Let\u2019s clear up some of these misunderstandings by learning about critical selling techniques to debunk the biggest sales myths of our time.<\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Myth#1 &#8211; Sales Focus Is to Generate Money<\/strong><\/h2>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\"><strong>Truth: <\/strong>Yes, the purpose of selling is to generate income for a business or self, but the job doesn\u2019t end there. Early on in a career, money is the prime motivator for salespeople to progress on their journey. <\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">However, for a seasoned salesperson, <a href=\"https:\/\/hbr.org\/2015\/04\/how-to-really-motivate-salespeople\" target=\"_blank\" rel=\"noreferrer noopener\"><u>recognition<\/u><\/a> becomes a huge source of <a href=\"https:\/\/kylas-v2.staging2.amura.in\/en\/sales-motivation\/10-movies-boost-sales-motivation\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">motivation<\/span><\/span><\/a>. An experienced salesperson feels pride in solving his\/her customers\u2019 challenges and earning their trust. <\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">The need to excel at selling techniques is just as important as generating profits.<\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-css-opacity\"\/>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Myth#2 &#8211; Sales CRM Software Is a Hindrance<\/strong><\/h2>\r\n\r\n\r\n\r\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\"><strong>Truth: <\/strong>Over the last decade, there has been a massive deluge of tech developments to make people\u2019s lives easier. Yet, many of these were unwelcome changes for the actual users. <\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">CRMs had a similar story, as even the best <a href=\"https:\/\/kylas-v2.staging2.amura.in\/en\/crm-basics\/best-sales-crm-small-businesses-2021\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">sales CRMs<\/span><\/span><\/a> were deemed undesirable by most salespersons initially. <\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Today, however, with the introduction of easy-to-use CRM systems, salespersons are rapidly discovering how advantageous it can be when they work with the <a href=\"https:\/\/www.kylas.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>best sales CRMs<\/u><\/a>. <\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Nowadays, it has become an essential tool to maintain and strengthen relationships with a huge number of clients.<\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-css-opacity\"\/>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Myth#3 &#8211; Extroverts Have the Best-Selling Technique<\/strong><\/h2>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\"><strong>Truth: <\/strong>Being helpful is the mantra for a successful sales career. You don\u2019t necessarily need to be the most talkative person in the room in order to make a positive impression. <\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">In reality, salespeople who are able to listen to their prospects and understand the root cause of their problems often come up with the best solutions that help resolve the problem. <\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">This not only wins the sale but eventually also gains trust and builds enduring business relationships.<\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-css-opacity\"\/>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Myth#4 &#8211; Sales Focus Is Always to Close the Deal<\/strong><\/h2>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\"><strong>Truth: <\/strong>In today\u2019s dynamic marketplace, the clich\u00e9d sales job has been redefined. Today, sales are focused on assisting and guiding prospects through the <a href=\"https:\/\/kylas-v2.staging2.amura.in\/en\/business-growth\/buyers-journey\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">buyer\u2019s journey<\/mark><\/span><\/a>. <\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">You must understand the prospect\u2019s pain points and objectives, which enables you to create a custom pitch that offers a practical solution. <\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Subsequently, you win a long-term satisfied customer who will advertise your products\/services in their network. Now, who doesn\u2019t want that?<\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-css-opacity\"\/>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Myth#5 &#8211; Salespersons Can Skip Cold Calling<\/strong><\/h2>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\"><strong>Truth:<\/strong> Cold calling, as outdated as it may seem, continues to be an important aspect of a successful sales strategy. <\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Nowadays, cold calling has been redefined to match the dynamic business environment with the additional filter of data that shows a person\u2019s tentative interest in the product being sold. <\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Salespersons call up and get in touch with warm leads, i.e. prospects, who have shown an interest in purchasing a product\/service on social media. This modification has redefined cold calling, making it way more effective and efficient!<\/p>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">With these myths of selling busted, we hope that you can take specific actions to engage, improve your selling technique and sell like never before.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Sales is a tough nut to crack, as potential customers tend to hang up immediately on hearing a sales pitch. Does that mean salespeople should hang up their boots? Which selling technique would work for them? Obviously not! Selling is a technique or should we call it an art of persuasion and persistence, and not [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[41,53,5,23],"class_list":["post-1420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-effectiveness","tag-consultative-selling","tag-relationship-selling","tag-sales-effectiveness","tag-sales-techniques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 5 Sales Myths to Improve Your Selling Technique<\/title>\n<meta name=\"description\" content=\"Learn how these 5 common sales myths can damage your chances of success! 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