{"id":203,"date":"2020-09-15T16:05:00","date_gmt":"2020-09-15T16:05:00","guid":{"rendered":"https:\/\/blog.kylas.io\/?p=203"},"modified":"2024-06-28T16:20:54","modified_gmt":"2024-06-28T10:50:54","slug":"crm-adoption-challenges-growing-businesses-face","status":"publish","type":"post","link":"https:\/\/kylas-v2.staging2.amura.in\/en\/sales-effectiveness\/crm-adoption-challenges-growing-businesses-face","title":{"rendered":"Why CRM Adoption is the Biggest Challenge for Growing Businesses"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\"><br>The Customer Relationship Management (CRM) system is widely regarded as a vital part of any business. Today, <a href=\"https:\/\/kylas.io\/crm-concepts\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">CRM software<\/span><\/span><\/a> is the world\u2019s largest software market and the trend is expected to stay on its path, especially in an environment where working from home is the norm. Still, there are many CRM Adoption challenges that are yet to be overcome. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">In fact, the global CRM market size weighed in at US $<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/customer-relationship-management-crm-market\">40.2 billion<\/a><\/span> last year and the numbers are expected to escalate at a CAGR of 14.2% from 2020 to 2027.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">These numbers steer us towards the view that CRMs do help businesses, small and large, to reach their goals often. However, these numbers may have a little more to tell us than just painting a pretty picture. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">As Scott Edinger puts it in this <span style=\"text-decoration: underline;\"><a href=\"https:\/\/hbr.org\/2018\/12\/why-crm-projects-fail-and-how-to-make-them-more-successful]\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Harvard Business Review<\/a><\/span> article, \u201c&#8230; when I ask executives if the CRM system is helping their business to grow, the failure rate is closer to 90%.\u201d<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">CRMs have been embraced by the global business community. In practice, however, CRM success is a rarity of sorts as unperceived adoption challenges cause problems across the entire value chain. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Large enterprise organizations are, still, in a better position to handle such failures as they enjoy deep pockets and unlimited resources.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"htoc-but-what-does-this-mean-for-a-growing-business\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">But what does this mean for a Growing Business?<\/mark><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Growing Businesses are often discontent with their investments because they soon realize that their CRM is non-intuitive, difficult to use, and doesn&#8217;t foster true collaboration. As a result, product adoption suffers, and only a small percentage of the entire feature suite is utilized, leaving significant value on the table.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Growing businesses, often, lack the time and resources to allow for such waste as they don\u2019t have the deep pockets that large enterprises do.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">In this article, we will look at key <a href=\"https:\/\/kylas.io\/sales-effectiveness\/crm-adoption-small-business-guide\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">CRM adoption<\/span><\/span><\/a> challenges and offer solutions that can help Growing Businesses work toward CRM success.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Why CRM Adoption is the Biggest Challenge for Growing Businesses<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-total-cost-of-ownership-tco\">Total Cost of Ownership (TCO)<\/a><\/li><li class=\"\"><a href=\"#htoc-kylas-growth-engine-pricing-plans\">Kylas Growth Engine Pricing Plans<\/a><\/li><li class=\"\"><a href=\"#htoc-crms-and-people-challenges\">Customer Relationship Management and &#8216;People&#8217; Challenges <\/a><\/li><li class=\"\"><a href=\"#htoc-solving-people-challenges-with-kylas-growth-engine\">Solving \u2018People\u2019 Challenges with Kylas Growth Engine<\/a><\/li><li class=\"\"><a href=\"#htoc-takeaways\">Takeaways<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-total-cost-of-ownership-tco\">Total Cost of Ownership (TCO)<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">The Total Cost of Ownership is one of the most important considerations for growing businesses. While there is no &#8216;one-size-fits-all&#8217; answer to this, we will try and help you navigate your way with a sectioned approach to innovative CRM pricing structures.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">CRM pricing structures by type-<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-tier-based-crm-pricing\" style=\"font-size:22px;line-height:1.6\">1. <strong>Tier-Based CRM Pricing<\/strong> <\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">This is where you pay per band, i.e., a limited number of users can develop profiles. Common pricing bands that most CRMs offer can be Free, Basic, SME, and Enterprise (or custom). <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Regrettably, SaaS (Software as a Service) players don&#8217;t conform to a specific pricing standard which makes decision-making a complex process.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Also, a key drawback is that prices increase dramatically between tiers, which can be a deal-breaker as your business scales. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Consequently, each band comes with a specific set of features, incremental per tier. If you need to scale the number of users and plan on upgrading to a higher tier, think about how it could affect productivity in the long term.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-subscription-based-crm-pricing\" style=\"font-size:22px\">2. <strong>Subscription-Based CRM Pricing <\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">This is where SaaS players offer CRM pricing plans based on monthly and annual-based pricing. Ordinarily, such plans are layered with tier-based plans that place limitations on the features and user access. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">While there are a few that offer unlimited user access, such plans work best for enterprises as pricing tends to lean on the expensive side.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-free-crm-trials\" style=\"font-size:22px\">3. <strong>Free CRM Trials <\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">As CRM investments are long-term, most CRM providers offer free trials for a limited time and users. Common free trial plans can range from 7 days up to 1 month and offer access to less than 10 users. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Such a brief trial period and user limitations are not helpful in letting growing businesses examine the CRM ecosystem to understand the fit.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\"><em><span style=\"text-decoration: underline;\">Honorary Mention<\/span> <\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">&#8216;<em>Always Free Plans&#8217;<\/em>: Many CRM vendors offer &#8216;always free&#8217; plans that offer limited functionality and tools, allow limited user access (usually less than 10), and limited customer support. Such free tools are best suited to micro-enterprises, which are currently using spreadsheets and are willing to move to basic CRM software.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-kylas-growth-engine-pricing-plans\">Kylas Growth Engine Pricing Plans<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">At Kylas, we believe that the right pricing (<a href=\"https:\/\/www.kylas.io\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">CRM cost per month<\/span><\/a>), along with the blend of Product, Support &amp; Expertise, can assist growing businesses, like yours, improve decision making and help you make the most of your investment. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">This a belief that holds true, especially in our current market environment where new challenges are cropping up daily, prompting businesses to (re)analyze the value generated by their current technology stack.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">This is why the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.kylas.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kylas Growth Engine<\/a><\/span> offers&#8230;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"167\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/09\/Bullets-1.png\" alt=\"Kylas Growth Engine\" class=\"wp-image-9372\" style=\"width:636px;height:167px\" title=\"Kylas Growth Engine Offering \" srcset=\"https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/09\/Bullets-1.png 636w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/09\/Bullets-1-300x79.png 300w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" \/><figcaption class=\"wp-element-caption\">Kylas Growth Engine Offering <\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">After the free trial, you can upgrade to <strong>the Elevate plan <\/strong>for just USD 250\/month (unlimited users)<strong>.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/kylas.io\/en\/wp-content\/uploads\/2024\/06\/PB-Banner-Guide-Images-ONLY-800-\u00d7-450px-3.jpg\" alt=\"Kylas Sales CRM\" class=\"wp-image-19468\" title=\"Kylas Pricing \" srcset=\"https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2024\/06\/PB-Banner-Guide-Images-ONLY-800-\u00d7-450px-3.jpg 800w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2024\/06\/PB-Banner-Guide-Images-ONLY-800-\u00d7-450px-3-300x169.jpg 300w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2024\/06\/PB-Banner-Guide-Images-ONLY-800-\u00d7-450px-3-768x432.jpg 768w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2024\/06\/PB-Banner-Guide-Images-ONLY-800-\u00d7-450px-3-150x84.jpg 150w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption class=\"wp-element-caption\">Kylas Pricing <\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Or you could stick with the free plan.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Either way, you can experience business growth without any interruptions.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">CRM problems brought on by \u2018cost\u2019 are followed by \u2018people\u2019 challenges. This is a major factor in deciding the success or failure of CRM adoption.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-crms-and-people-challenges\">Customer Relationship Management and &#8216;People&#8217; Challenges <\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/09\/In-blog-Infographics-Edited-4.png\" alt=\"CRM Adoption Challeges\" class=\"wp-image-9378\" style=\"width:768px;height:356px\" title=\"Challenges with CRM Adoption\" srcset=\"https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/09\/In-blog-Infographics-Edited-4.png 1024w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/09\/In-blog-Infographics-Edited-4-300x139.png 300w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/09\/In-blog-Infographics-Edited-4-768x356.png 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption class=\"wp-element-caption\">CRM and People Challenges<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">According to a 2009 survey by Forrester, <a href=\"https:\/\/www.forrester.com\/report\/How+To+RiskProof+Your+Culture+For+CRM\/-\/E-RES48381\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"text-decoration: underline;\">22% <\/span><\/a>of CRM failures are related to \u2018people issues\u2019. And within this category,<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-custom-letterspacing has-medium-font-size wp-block-list\">\n<li>Slow user adoption accounts for 49%.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-custom-letterspacing has-medium-font-size wp-block-list\">\n<li>Inadequate attention paid to training and change management accounts for 36%.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-custom-letterspacing has-medium-font-size wp-block-list\">\n<li>Difficulties in aligning the organizational culture with new ways of working account for 15%.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">So much so that CRM adoption, or the lack of it, can determine how successful your effort is.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-foundational-barriers\" style=\"font-size:22px;line-height:1.6\">1. Foundational Barriers<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Every business is unique and may offer multiple products and services. This requires CRMs to be personalized to suit businesses\u2019 unique sales processes. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">While most CRMs do provide product walkthroughs, they do not provide product sessions that are personalized to their business process and industry, which can cause gaps in the sales team\u2019s understanding of the ecosystem.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Moreover, a lot of CRMs lack intuitiveness and ease of use which can discourage sales teams from using the product properly. Its effect can be observed in low sales engagement and data quality.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-customer-support\" style=\"font-size:22px;line-height:1.6\">2. Customer Support<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">One of the most common CRM challenges faced by growing businesses after they invest in CRM tools is the lack of proper support. To understand customer support better, we break it down into strategic and technical support.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-strategic-support\" style=\"line-height:1.6\">a. <strong>Strategic Support <\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Business expertise is not a commonly promoted offering as this requires significant resources from the CRM provider. However, strategic support is necessary to use the platform in the best possible way to improve product usage and <a href=\"https:\/\/kylas.io\/sales-productivity-blogs\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">sales productivity<\/span><\/span><\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-technical-support\" style=\"line-height:1.6\">b. <strong>Technical Support <\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">A mixed bag for most, technical problem-solving and ticket resolution can be a burden for growing businesses in multiple ways because CRM platform help desks, especially enterprise CRMs, are not always responsive because of high traffic.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">As a consequence, <a href=\"https:\/\/kylas.io\/sales-effectiveness\/sales-planning-process\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">growing businesses<\/span><\/span><\/a>, often, have to wait for a long time to solve their technical issues which can prove very expensive time-guzzlers. Growing Businesses, sometimes, hire talent internally to solve these problems which can turn out to be an expensive investment.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Moreover, not all technical issues warrant the need for hiring talent or event ticket creation. You will find that comprehensive CRM platforms offer routine troubleshooting problems and solutions on their websites or apps as FAQs which can save costs and effort.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-incomplete-and-inaccurate-data-input\" style=\"font-size:22px;line-height:1.6\">3. Incomplete and Inaccurate Data Input<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Maintaining data integrity and sanity is critical to a sales process. However, many CRMs do not provide proper product training to end-users\/salespersons. A lack of product understanding and complex interfaces makes data entry a difficult chore. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Data being fed by <a href=\"https:\/\/kylas.io\/sales-techniques\/sales-goals\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">sales teams<\/span><\/span><\/a> then tends to be incomplete &amp; error-prone, leading to poor insights.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Various reports validate products to use as an important parameter that affects data quality. However, when harnessed effectively and with proper training, CRMs can become a powerhouse of information and insights for your sales team and aid in better decision-making.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-collaboration-barriers\" style=\"font-size:22px;line-height:1.6\">4. Collaboration Barriers<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">All in all, a CRM must encourage collaboration by facilitating idea-sharing and problem-solving within your sales team and with other cross-functional verticals. A few CRMs do offer collaboration; however, they restrict the involvement of users to internal teams only. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">True collaboration happens when you can pool the knowledge and insights of your internal and external stakeholders like consultants, partners, and vendors.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">As growing businesses scale, the need to collaborate with external subject matter experts like consultants and business partners increases. And businesses need this kind of true collaboration with internal <em>and <\/em>external stakeholders to help boost <a href=\"https:\/\/kylas.io\/sales-effectiveness\/sales-productivity-crm-hacks\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">sal<\/span><\/a><a href=\"https:\/\/kylas.io\/sales-effectiveness\/sales-productivity-crm-hacks\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"text-decoration: underline;\">e<\/span><\/a><a href=\"https:\/\/kylas.io\/sales-effectiveness\/sales-productivity-crm-hacks\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">s productivity<\/span><\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-limited-technology-to-match-growth\" style=\"font-size:22px;line-height:1.6\">5. Limited Technology to Match Growth<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Many growing businesses approach CRM adoption with enthusiasm. For a time, they grow and the CRM does its job in helping boost and maintain sales productivity. With continuing growth, one would expect the <a href=\"https:\/\/kylas.io\/sales-effectiveness\/small-businesses-need-sales-crm-software\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">CRM to match growing requirements<\/span><\/a> with new features and custom technology.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">For instance, a growing business produces a lot of sales and customer data. In time, the CRM will not be able to process all the data being produced at scale. As a result, the insights provided will not be accurate and may lead to bad decision-making.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-solving-people-challenges-with-kylas-growth-engine\">Solving \u2018People\u2019 Challenges with Kylas Growth Engine<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/09\/In-blog-Infographics-Edited-2.png\" alt=\"Infographic is the shades of blue showcasing CRM adoption challenges solved with the help of Kylas.\" class=\"wp-image-9370\" style=\"width:768px;height:356px\" title=\"CRM Adoption Solutions with Kylas\" srcset=\"https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/09\/In-blog-Infographics-Edited-2.png 1024w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/09\/In-blog-Infographics-Edited-2-300x139.png 300w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/09\/In-blog-Infographics-Edited-2-768x356.png 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption class=\"wp-element-caption\">CRM Adoption Solutions with Kylas<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">At Kylas, we believe that a growing business can scale new heights with the right blend of <a href=\"https:\/\/support.kylas.io\/portal\/en\/home\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">Support &amp; Business Expertise<\/span><\/a>, <a href=\"https:\/\/www.kylas.io\/features\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">Product<\/span><\/a>, and <a href=\"https:\/\/www.kylas.io\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">Pricing<\/span><\/a> to help you make the most of your investment.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">The Kylas difference-<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size wp-block-list\">\n<li><strong>FREE and personalized product walkthroughs<\/strong> for an effective understanding of the ecosystem.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size wp-block-list\">\n<li><strong>Product training<\/strong> for effective product usage such as clean and robust data feed by your sales team.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size wp-block-list\">\n<li><strong>FREE strategic support<\/strong> for continued guidance can help your sales team adopt industry best practices. This can derive maximum benefit from your CRM investment.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size wp-block-list\">\n<li><strong>In-app sales motivation<\/strong> to help your sales team keep sales engagement high and inculcate healthy product usage habits.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size wp-block-list\">\n<li><strong>FREE in-app technical support<\/strong> for quick ticket creation and problem-solving.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size wp-block-list\">\n<li><strong>A collaboration stack<\/strong> with unlimited user access to leverage the collective knowledge that resides within your organization and all your external stakeholders like consultants, vendors, and partners.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size wp-block-list\">\n<li><strong>New product updates <\/strong>like <strong>Artificial Intelligence <\/strong>to help your business scale with appropriate technology to match business requirements. The AI Engine will provide your sales team with intelligence around your data. Hence, you will get timely insights to help make the right decisions.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-takeaways\">Takeaways<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">In essence, successful CRM adoption and long-term returns on such investments will continue to be a challenge for most organizations. Growing Businesses must recognize that, unlike enterprises, they require a comprehensive support system to enable successful CRM adoption and drive adoption success. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Choosing an easy-to-use CRM software can make or break your growth journey!<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div style=\"background-color: #d9edf7;color: #31708f;border-left-color: #31708f\" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-841bc6ea-8b4f-4ea9-b16c-a37093f0d95b\">\n<p class=\"has-medium-font-size wp-block-paragraph\" id=\"ub-styled-box-notification-content-\">With <a href=\"https:\/\/www.kylas.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kylas Growth Engine<\/a>, your Growing Business gets the right blend of product, support, and expertise to propel your overall growth strategy and solve all your CRM adoption challenges.<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">We would love to hear what you think of our views on CRM adoption. Please comment below or subscribe to our newsletter if you would like to get such articles more often!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Customer Relationship Management (CRM) system is widely regarded as a vital part of any business. Today, CRM software is the world\u2019s largest software market and the trend is expected to stay on its path, especially in an environment where working from home is the norm. Still, there are many CRM Adoption challenges that are &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kylas-v2.staging2.amura.in\/en\/sales-effectiveness\/crm-adoption-challenges-growing-businesses-face\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Why CRM Adoption is the Biggest Challenge for Growing Businesses&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":8566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7,11,12],"tags":[3,10,13],"class_list":["post-203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-productivity","category-crm-implementation","category-sales-effectiveness","tag-free-crm","tag-team-collaboration","tag-sales-motivation"],"acf":[],"featured_image_src":"https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2020\/09\/PB-Banner-Guide-Images-ONLY-3.png","author_info":{"display_name":"Shagun Sharma","author_link":"https:\/\/kylas-v2.staging2.amura.in\/en\/author\/shagun"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM Adoption Challenges and how to solve them? | Kylas<\/title>\n<meta name=\"description\" content=\"CRM adoption challenges stop growing businesses from using CRM to its full potential. Learn more about these challenges &amp; how to solve them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kylas.io\/sales-effectiveness\/crm-adoption-challenges-growing-businesses-face\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM Adoption Challenges and how to solve them? | Kylas\" \/>\n<meta property=\"og:description\" content=\"CRM adoption challenges stop growing businesses from using CRM to its full potential. 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