{"id":7231,"date":"2021-05-14T09:30:00","date_gmt":"2021-05-14T04:00:00","guid":{"rendered":"https:\/\/kylas.io\/?p=7231"},"modified":"2023-01-10T19:36:02","modified_gmt":"2023-01-10T14:06:02","slug":"powerful-words-vocabulary-to-improve-sales-skills","status":"publish","type":"post","link":"https:\/\/kylas-v2.staging2.amura.in\/en\/sales-techniques\/powerful-words-vocabulary-to-improve-sales-skills","title":{"rendered":"10 Must Have Powerful Words to Improve Sales Skills"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201c<em>How you sell is more important than what you sell.<\/em>\u201d \u2013&nbsp;<a href=\"https:\/\/medium.com\/age-of-awareness\/how-to-win-an-opportunity-by-showcasing-positive-differentiation-versus-your-competitions-242928bb9e44\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>Andy Paul<\/u><\/a>,&nbsp;Global Sales Experts, and Author.<\/p>\n\n\n\n<style>\n@media only screen and (max-width: 700px){\n.img-full-mob{\nwidth:100% !important;\nheight:100% !important;\n}\n}\n<\/style>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">This quote by Andy Paul is deemed true by those in the sales and marketing domain as some words can be extremely powerful in engaging customers and improving sales skills.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">But, have you ever wondered how using these powerful and persuasive words can trigger psychological responses? How they lead salespeople to a dramatic increase in conversions?&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Words are important! This we know. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">However, powerful words are the superheroes of the English language and deserve our attention. These words can drive decisions and once the salespeople tap into them, they can drive the prospect and convert leads into customers effectively.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">10 Must Have Powerful Words to Improve Sales Skills<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-are-the-factors-that-strengthen-sales-vocabulary\">What are the Factors That Strengthen Sales Vocabulary?&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-must-use-power-words-to-improve-sales-skills\">Must Use&nbsp;Power Words to Improve Sales Skills<\/a><ul class=\"ht_toc_child_list\"><li class=\"\"><a href=\"#htoc-1-you\">1. You<\/a><\/li><li class=\"\"><a href=\"#htoc-2-value\">2. Value<\/a><\/li><li class=\"\"><a href=\"#htoc-3-because\">3. Because<\/a><\/li><li class=\"\"><a href=\"#htoc-4-solution\">4. Solution<\/a><\/li><li class=\"\"><a href=\"#htoc-5-imagine\">5. Imagine<\/a><\/li><li class=\"\"><a href=\"#htoc-6-guarantee\">6. Guarantee&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-7-free\">7. Free<\/a><\/li><li class=\"\"><a href=\"#htoc-8-now-in-fomo\">8. Now&nbsp;(in FOMO)<\/a><\/li><li class=\"\"><a href=\"#htoc-9-benefit\">&nbsp;9. Benefit<\/a><\/li><li class=\"\"><a href=\"#htoc-10-save\">10. Save<\/a><\/li><\/ul><\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-are-the-factors-that-strengthen-sales-vocabulary\">What are the Factors That Strengthen Sales Vocabulary?&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">You can use powerful words to ensure&nbsp;better engagement&nbsp;as you evoke positive emotions from consumers. To understand how power words influence customers, let\u2019s list down the factors that enhance good sales vocabulary. Some of these factors are-<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/1-3-1024x860.png\" alt=\"3 people talking\" class=\"img-full-mob lazy\" width=\"250\" height=\"210\"><\/figure><\/div>\n\n\n\n<ul class=\"has-medium-font-size wp-block-list\"><li>Clarity&nbsp;<\/li><li>Good communication skills&nbsp;<\/li><li>Positive attitude&nbsp;<\/li><li>Trust&nbsp;<\/li><li>A&nbsp;sense of urgency&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Therefore,&nbsp;as a sales representative, you&nbsp;must understand the emotions behind the use of these words. You must use these power words frequently and liberally to add more substance and weight to your conversations.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Let\u2019s take a look&nbsp;at some&nbsp;of the must-use&nbsp;power words in sales.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-must-use-power-words-to-improve-sales-skills\">Must Use&nbsp;Power Words to Improve Sales Skills<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-you\" style=\"font-size:22px\">1. You<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">To be honest\u2013 selling is&nbsp;not as much about&nbsp;your&nbsp;product&nbsp;and features&nbsp;as it is about the&nbsp;needs and expectations of&nbsp;<em>your<\/em>&nbsp;customers. As a&nbsp;salesperson, you should remember to focus on&nbsp;\u2018you\u2019&nbsp;and not \u2018I\u2019. You must understand and use&nbsp;these&nbsp;power&nbsp;words&nbsp;elicit&nbsp;strong&nbsp;emotions and compel people to take action.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/2-2-1024x860.png\" alt=\"2 men handshaking\" class=\"img-full-mob lazy\" width=\"250\" height=\"210\"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">One such way of doing that is by using the word \u2018you&#8217; in all your communications with your customers.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size wp-block-paragraph\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Although, as a salesperson, you may desperately need to strike a deal and in the process start talking more about your organization and your product, it is always the customer who makes the final buying decision.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Therefore, you must channelize your energy and make the sales process a customer-centric one by focusing highly on the power words and customers\u2019 emotions.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Use case:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">SE: \u201c<em>It was great speaking with you today!&nbsp;I&nbsp;had sent you an email with&nbsp;details&nbsp;about {product} \u2013 I hope you got a chance to&nbsp;go through&nbsp;it.&nbsp;If you are satisfied, can I sign you&nbsp;up&nbsp;for a quick demo?\u201d<\/em>&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-value\">2. Value<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The power word \u2018value\u2019 helps define the worth of the product and helps convert your prospects into buyers. During your interactions with customers,&nbsp;keep the spotlight on the word \u2018value\u2019 and highlight the values the customer can derive from your product and not on the pricing only.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/3-2-1024x860.png\" alt=\"Man in front of laptop\" class=\"img-full-mob lazy\" width=\"250\" height=\"210\"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">As you introduce exciting features your product offers, also focus on how it will create value for your prospect and business. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">To create more opportunities, you might be offering it at a lesser price; but try not to focus on it too much to strike a deal as the customer might feel the need to pushback.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Use case:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">SE: &#8220;<em>I see a&nbsp;great&nbsp;scope&nbsp;to make this work&nbsp;easily. Let me explain the value {product} could bring to your business.<\/em>\u201d&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-because\" style=\"font-size:22px\">3. Because<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">This is an answer to&nbsp;all&nbsp;the questions beginning&nbsp;with \u2018why\u2019.&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/4-2-1024x860.png\" alt=\"Lady with graph\" class=\"img-full-mob lazy\" width=\"250\" height=\"210\"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Why do customers need this product? Why is this feature&nbsp;important&nbsp;and what&nbsp;is the key takeaway?&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">When&nbsp;interacting with customers and answering their queries,&nbsp;always include&nbsp;a logical&nbsp;reason&nbsp;that is clear and concise.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size wp-block-paragraph\">For example, the client may ask the reason why a specific feature belongs where it is. You can answer this with a \u2018because&#8230;\u2019. Giving a good reason satisfies the customer\u2019s concerns and helps him to understand&nbsp;your point of view.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Psychology says that human brains love explanations. When you&nbsp;put forward&nbsp;your product, features, and the actions you want&nbsp;prospects&nbsp;to take in with a&nbsp;solid reason,&nbsp;they&nbsp;will be&nbsp;inspired&nbsp;into taking action.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Use case:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">SE:&nbsp;\u201c<em>This {product} will be a great advantage to you because&nbsp;{product} has all the features SMEs like you need to scale new heights.<\/em>&#8220;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-solution\" style=\"font-size:22px\">4. Solution<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">What customers want for their business is a definitive solution and assurance of a foolproof investment.&nbsp;This is possible if they get to hear the power word \u2018solution\u2019.&nbsp;It is imperative for salespersons to confidently highlight positive results during their sales conversation by using the power word \u2018solution\u2019.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/5-2-1024x860.png\" alt=\"man with pie-chart\" class=\"img-full-mob lazy\" width=\"250\" height=\"210\"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">For example, while explaining different features during a product pitch, your clients might question you for additional values, add-on features, delivery dates, and so on. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size wp-block-paragraph\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">This is when you should provide the \u2018solution\u2019 to assure them that you have all the required answers in place to fulfill their expectations.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Use case:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">{SE}: \u201c<em>I have a unique solution you will want to hear about.<\/em>\u201d&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-5-imagine\" style=\"font-size:22px\">5. Imagine<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Selling is not just about explaining your products and what values your product offers to your prospects. Selling is a process of storytelling. By using the word \u2018imagine\u2019 in a sales pitch, you put the customer in control of the discussion by discussing real-life situations and help bypass common objections.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/6-1-1024x860.png\" alt=\"two people with a big bulb\" class=\"img-full-mob lazy\" width=\"250\" height=\"210\"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">This way, customer can visualize their challenges being resolved by using your product.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">As a salesperson, try to empathize and help your prospective customers imagine how effortless their processes can be by using your product to solve their challenges.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Use case:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">{SE}:&nbsp;\u201c<em>Just imagine&nbsp;how easy your task will be once you start using&nbsp;our product.<\/em>\u201d&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-6-guarantee\">6. Guarantee&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Let&#8217;s begin this&nbsp;one&nbsp;with a question. How will you feel as a customer if the salesperson guaranteed you success&nbsp;and security&nbsp;on your purchase? Secure, right? Authenticity and genuineness are valid concerns customers have. Using the right words can infuse a sense of&nbsp;security.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/7-2-1024x860.png\" alt=\"Blue Palm\" class=\"img-full-mob lazy\" width=\"250\" height=\"210\"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Highlighting that the use of the product is productive for an organization is a wise move on your part to enhance your sales skills and convert leads into buyers.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The use of the power word \u2018guarantee\u2019 can make the customer validate their doubts about the product and may even provoke a response to immediately sign up.&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Use case:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">{SE}:&nbsp;\u201c<em>Our product is&nbsp;all-out to&nbsp;guarantee&nbsp;customer satisfaction.<\/em>\u201d&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-7-free\" style=\"font-size:22px\">7. Free<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">However disreputable \u2019free&#8217; may sound, everyone loves free things. Plain and simple! Using words like &#8216;free&#8217; and &#8216;discount&#8217; will interest customers and will surely help to grab their attention. The reason being, \u2018free\u2019 is a strong word that triggers excitement in your customers.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/8-1-1024x860.png\" alt=\"Free tag\" class=\"img-full-mob lazy\" width=\"231\" height=\"194\"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">This classic power word also reminds the reader that they have little to lose and can experiment with your product immediately. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size wp-block-paragraph\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">As an example, companies giving free trials and mentioning this as part of their pricing hold enough power to entice customers.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Use case:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">{SE}: \u201c<em>I would be happy to schedule a demo for you, or I can also sign you up for a free trial for&nbsp;one&nbsp;month. How would you like to&nbsp;take this forward&nbsp;{customer&nbsp;name}\u201d<\/em>?&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Or&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">{SE}:&nbsp;\u201c<em>Hi {name}, this is {your name} from&nbsp;Kylas. Since you have&nbsp;liked&nbsp;the demo version of&nbsp;Kylas, can I sign you up for a&nbsp;free trial for a&nbsp;month?<\/em>\u201d&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-8-now-in-fomo\">8. Now&nbsp;(in FOMO)<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Salespeople often love to play around with&nbsp;the&nbsp;scarcity&nbsp;strategy&nbsp;to woo their customers. The word \u2018now\u2019&nbsp;draws a connection with \u2018calls to action\u2019&nbsp;and motivates people to act immediately when you offer them a great product at&nbsp;a&nbsp;great price.&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/9-1-1024x860.png\" alt=\"FOMO Free\" class=\"img-full-mob lazy\" width=\"250\" height=\"210\"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Whether the usage of \u2018now\u2019 is in a sales pitch or an email, the fear of missing out (colloquially known as FOMO) on a good deal is a popular go-to concept for salespersons and advertisers to leverage as well.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">For example, phrases like \u2018Book a demo now\u2019, \u2018Act now\u2019, \u2018Buy now\u2019, \u2018Schedule a Demo,&nbsp;Today!\u2019, or \u2018immediately\u2019 can create a sense of imperativeness among your sales prospects.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">If the salesperson can promise that and use these powerful words in their vocabulary to elicit urgency, your customers are more likely to take action that benefits you.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-9-benefit\" style=\"font-size:22px\">&nbsp;9. Benefit<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Another powerful strategy used by salespeople is to focus on benefits and not specifications. Before a sales pitch is delivered, salespersons must do some research on client challenges, and try to understand what solutions, attributes, and benefits of your product are crucial to them.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/10-1-1024x860.png\" alt=\"people working on product\" class=\"img-full-mob lazy\" width=\"250\" height=\"210\"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">A salesperson can begin by highlighting the benefits and convince the customer that their needs and expectations will be met.&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-medium-font-size wp-block-paragraph\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Moreover, they must convey to them that you are talking about benefits by using the word. But don&#8217;t use it frequently as your customer may see its use as a tactic rather than as a part of a conversation.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">For example, a salesperson could find himself in the middle of a situation where the client might need some more help to differentiate your products from others in the market.&nbsp;This is where&nbsp;they&nbsp;can use&nbsp;the word \u2018benefit\u2019&nbsp;to&nbsp;enlist the various advantages of the product vis-a-vis its competitors.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Use case:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">{SE}<em>:&nbsp;\u201cI feel this [product] will give you an added benefit over your competitors.\u201d<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-10-save\">10. Save<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The last one is the most powerful sales word ever. To denote monetary savings, saving time, or saving a copious amount of manual work is something every businessperson wishes. Sales representatives should use it in their vocabulary to provide their prospects with ideas of savings they can do with your products.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/05\/11-1-1024x860.png\" alt=\"Cash &amp; money bag\" class=\"img-full-mob lazy\" width=\"250\" height=\"210\"><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">{SE}: \u201c<em>I\u2019d love the opportunity to show you how {product name} can save your time and&nbsp;automate your sales processes&nbsp;in that regard.&nbsp;Please suggest a date for a Demo.<\/em>\u201d&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Or&nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">{SE}: \u201c<em>I have a solution that will help you save money.<\/em>\u201d&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Although you may use different&nbsp;strategies&nbsp;to&nbsp;use&nbsp;powerful&nbsp;and convincing&nbsp;words,&nbsp;there are various factors you need to consider before selecting the&nbsp;right kind of&nbsp;words such as&nbsp;the goals&nbsp;of your sales pitch&nbsp;or&nbsp;the&nbsp;purpose of the&nbsp;meeting.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">So, if you are in the business of inspiring and persuading, using the right power words can create an impact to help you achieve your targets. Next time, as you are communicating with your customers, slip in a few power words into your sales vocabulary to add more gravitas, close more deals, and earn your prospects&#8217; trust in the process.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">And lastly, it makes sense to use a <a href=\"https:\/\/kylas.io\/sales-effectiveness\/small-businesses-need-sales-crm-software\" target=\"_blank\" rel=\"noreferrer noopener\">Sales CRM for Small Businesses<\/a> to manage and track your sales process, end-to-end.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cHow you sell is more important than what you sell.\u201d \u2013&nbsp;Andy Paul,&nbsp;Global Sales Experts, and Author. This quote by Andy Paul is deemed true by those in the sales and marketing domain as some words can be extremely powerful in engaging customers and improving sales skills.&nbsp;&nbsp;&nbsp;&nbsp; But, have you ever wondered how using these powerful &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kylas-v2.staging2.amura.in\/en\/sales-techniques\/powerful-words-vocabulary-to-improve-sales-skills\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;10 Must Have Powerful Words to Improve Sales Skills&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":14826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[12,36],"tags":[5,19],"class_list":["post-7231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-effectiveness","category-sales-techniques","tag-sales-effectiveness","tag-sales-techniques"],"acf":[],"featured_image_src":"https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/05\/PB-Banner-Guide-Images-ONLY-1.jpg","author_info":{"display_name":"Shagun Sharma","author_link":"https:\/\/kylas-v2.staging2.amura.in\/en\/author\/shagun"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Must Have Powerful Words to Improve Sales Skills<\/title>\n<meta name=\"description\" content=\"Looking for powerful words used by salespeople? 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