{"id":816,"date":"2020-11-11T09:30:00","date_gmt":"2020-11-11T09:30:00","guid":{"rendered":"https:\/\/blog.kylas.io\/?p=816"},"modified":"2023-08-03T17:09:18","modified_gmt":"2023-08-03T11:39:18","slug":"digital-presence-marketing-for-small-businesses","status":"publish","type":"post","link":"https:\/\/kylas-v2.staging2.amura.in\/en\/leadership-growth\/digital-marketing-for-small-businesses","title":{"rendered":"Everything You Need to Know About Creating a Digital Presence"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">\u2018Digital presence\u2019 \u2013 it is non-negotiable today and yet, setting it up is still challenging. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Growing businesses, especially, need to leverage the power of a strong online presence to drive growth, but as we\u2019ve often found, lack the necessary guidance. We\u2019re here to change that today!<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Let\u2019s take a deep dive.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-does-it-mean-to-have-a-digital-presence\">What Does It Mean to Have a Digital Presence?<\/a><\/li><li class=\"\"><a href=\"#htoc-why-is-it-important-to-have-a-digital-presence\">Why Is It Important to Have a Digital Presence?&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-dissecting-the-many-digital-channels\">Dissecting the Many Digital Channels<\/a><\/li><li class=\"\"><a href=\"#htoc-a-step-by-step-account-how-to-set-up-a-digital-presence-for-your-business\">A Step-by-Step Account: Setting up a Digital Presence for Your Business<\/a><\/li><li class=\"\"><a href=\"#htoc-the-5-best-practices-for-when-you-re-setting-up-your-digital-presence\">5 Best Practices for When You Are Setting Up A Digital Presence Strategy<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-does-it-mean-to-have-a-digital-presence\"><strong>What Does It Mean to Have a Digital Presence?<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Having a digital presence basically means being present on the many different digital channels available today.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Think about your website, your vendors\u2019 websites, social media, Google, review platforms, online publications, and more. Your presence across all of these channels contributes to your \u2018digital presence\u2019.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-why-is-it-important-to-have-a-digital-presence\"><strong>Why Is It Important to Have a Digital Presence?<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">The world is online today:&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size wp-block-list\">\n<li>Consumers\u00a0across\u00a0all industries,\u00a0B2B buyers included,\u00a0begin the <a href=\"https:\/\/kylas.io\/business-growth\/buyers-journey\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">buying journey<\/mark><\/span><\/a> with online research.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/07\/15001260-Inblog-Experimentation-2-1024x860.png\" alt=\"people reading bulletin on websites \" class=\"wp-image-8130\" width=\"288\" height=\"242\" title=\"Importance of Digital Presence\" srcset=\"https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/07\/15001260-Inblog-Experimentation-2-1024x860.png 1024w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/07\/15001260-Inblog-Experimentation-2-300x252.png 300w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/07\/15001260-Inblog-Experimentation-2-768x645.png 768w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/07\/15001260-Inblog-Experimentation-2.png 1500w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"has-medium-font-size wp-block-list\">\n<li>People of all age groups consume information&nbsp;\u2013 news, entertainment, literature and educational&nbsp;\u2013 online via social media, websites and video streaming services.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">.<\/p>\n\n\n\n<ul class=\"has-medium-font-size wp-block-list\">\n<li>The internet is used for learning, working and most importantly, sharing information.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-custom-lineheight has-medium-font-size wp-block-paragraph\">As a digital brand in today\u2019s crowded marketplace, you need to&nbsp;be present&nbsp;where your customers spend time every day \u2013 and that is&nbsp;online.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-dissecting-the-many-digital-channels\"><strong>Dissecting the Many Digital Channels<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">There\u2019s an easy way to understand the many online channels available to your brand.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Remember, all&nbsp;of them&nbsp;fall under the umbrella of Paid, Owned, Shared&nbsp;or Earned media.&nbsp;Look at these as the&nbsp;four&nbsp;main classifications of online channels.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/07\/In-blog-Infographics-3.png\" alt=\"Black color Infographic showing the different digital channels including owner media, shared media, earned media and paid media.\" class=\"wp-image-8126\" height=\"568\" title=\"Digital Channels\" srcset=\"https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/07\/In-blog-Infographics-3.png 1024w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/07\/In-blog-Infographics-3-300x225.png 300w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/07\/In-blog-Infographics-3-768x576.png 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption class=\"wp-element-caption\">Digital Channels <\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-1-owned-media\" style=\"font-size:22px;line-height:1.6\">1. Owned Media&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">These are channels that are owned &amp; controlled by your brand. For example, your website. You control&nbsp;the content you put on it, how it looks and how people interact with it.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-2-shared-media\" style=\"font-size:22px;line-height:1.6\">2. Shared Media&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-custom-lineheight has-medium-font-size wp-block-paragraph\">The term&nbsp;\u2018shared media\u2019&nbsp;is mainly used to refer to social media websites&nbsp;like&nbsp;these aren\u2019t owned by you, but you&nbsp;do have brand pages that you control.&nbsp;<\/p>\n\n\n\n<p class=\"has-custom-lineheight has-medium-font-size wp-block-paragraph\">Facebook, Twitter, LinkedIn, Instagram, Pinterest are the common names you\u2019ll already have heard about.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-3-paid-media\" style=\"font-size:22px\">3. Paid&nbsp;Media&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">This includes channels&nbsp;that you pay to use for your brand, most commonly advertising platforms. Facebook ads, for example (not Facebook as a whole) are paid media, as are your search ads, display ads and other such paid mediums you use to put your brand in front of your audience across the web.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-4-earned-media\" style=\"font-size:22px;line-height:1.6\">4. Earned Media&nbsp;<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Earned media includes any sort of content or interaction that you earn from users across the internet.&nbsp;Reviews, for example,&nbsp;or the likes\/shares\/comments you receive on your social media pages. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Earned media is a great metric of the effectiveness of your digital presence.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div style=\"border: 3px solid #000000;border-radius: 0%;background-color: inherit\" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-735058bd-2031-42eb-af3f-1b29781ec40f\">\n<p class=\"has-medium-font-size wp-block-paragraph\" id=\"ub-styled-box-bordered-content-\"><strong>On a Side Note:\u00a0The importance of staying true to your brand<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">With the competition and noise found online today, simply\u00a0<em>being present<\/em>\u00a0across different channels is not enough. Each point of your presence \u2013 across channels within your control &#8211; must reflect the individuality of your brand and must contribute to your brand experience in some way.\u00a0<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Standardizing\u00a0your brand presence involves:\u00a0<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">1. Establishing \u2013 and sticking to \u2013 one tonality and style of wording, everywhere\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">2. Being consistent with brand\u00a0colors\u00a0and design elements\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">3. Being consistent with the experiences you\u2019re creating for users (for example one of utility, entertainment, inspiration, or otherwise)\u00a0<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-a-step-by-step-account-how-to-set-up-a-digital-presence-for-your-business\" style=\"line-height:1.6\">A Step-by-Step Account: Setting up a Digital Presence for Your Business<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-step-1-establish-the-digital-channels-within-your-control\" style=\"font-size:22px;line-height:1.6\">Step 1: Establish the Digital Channels Within Your Control<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/07\/15001260-Inblog-Experimentation-3-2-1024x860.png\" alt=\"people on social media talking to each other\" class=\"wp-image-8141\" width=\"250\" height=\"210\" title=\"Establish the Digital Channels Within Your Control\" srcset=\"https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/07\/15001260-Inblog-Experimentation-3-2-1024x860.png 1024w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/07\/15001260-Inblog-Experimentation-3-2-300x252.png 300w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/07\/15001260-Inblog-Experimentation-3-2-768x645.png 768w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/07\/15001260-Inblog-Experimentation-3-2.png 1500w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">The first thing to do is to set up all the channels you do have control over, meaning your owned and shared channels. At the very least you need your company or product website and social media channels. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">With social media, you also need to have a content calendar for your posts \u2013 we recommend at least 3 posts a week!<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-step-2-pull-traffic-to-your-owned-amp-shared-media\" style=\"line-height:1.6\">Step 2: Pull Traffic to Your Owned &amp; Shared Media<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/06\/5-6-1024x860.png\" alt=\"3 people, laptop, channels and promoting something\" class=\"wp-image-8115\" width=\"250\" height=\"210\" title=\"Pull Traffic to Your Owned &amp; Shared Media\" srcset=\"https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/06\/5-6-1024x860.png 1024w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/06\/5-6-300x252.png 300w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/06\/5-6-768x645.png 768w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/06\/5-6.png 1500w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Remember that the content you put out into the world is only as good as its propagation. There\u2019s so much noise online that simply creating a website or social page does not guarantee visitors and followers. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Here are a few ways to get your owned media out there:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-1-optimize-your-website-for-search-engines\" style=\"line-height:1.6\">1. <strong>Optimize Your Website for Search Engines<\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">This is an essential and long-term process called SEO (Search Engine Optimization) that ensures users come across your website when they\u2019re looking online for solutions or answers.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-2-constantly-create-new-content\" style=\"line-height:1.6\">2. <strong>Constantly Create New Content <\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Keep publishing blog posts, whitepapers, e-books, case studies, and the like to increase your thought leadership. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Once published on your website, propagate them via email to existing customers and publish them on social media too. Keep your social media updated and engaging with the latest tactics.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-3-create-collaborations\" style=\"line-height:1.6\">3. <strong>Create Collaborations<\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">A few months down the road, tie up with influencers or other brands in your industry who have a great digital presence to drive more traffic to your owned media.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-step-3-set-up-any-paid-campaigns-you-want-to-run\" style=\"font-size:22px;line-height:1.6\">Step 3: Set up Any Paid Campaigns You Want to Run<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">If you\u2019re looking to create buzz on the internet, or have a lead generation or sales goal to meet, paid media\u2019s advertisements &amp; sponsored content are the answer for you. <\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/06\/6-7-1024x860.png\" alt=\"1 man infront of a graphical presentation with two other people\" class=\"wp-image-8113\" width=\"250\" height=\"210\" title=\"Setting Up Campaign\" srcset=\"https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/06\/6-7-1024x860.png 1024w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/06\/6-7-300x252.png 300w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/06\/6-7-768x645.png 768w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/06\/6-7.png 1500w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">The advantage of digital paid media is the state-of-the-art targeting mechanisms available to you to ensure that your brand is always placed in front of just the right people.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Here are some basic platforms and ad types to explore:<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-google-search-ads\">1. Google Search Ads<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"> Ideal for targeting audiences who are already looking for your product or your type of product online. This helps you easily target and convert users that are \u2018low-hanging fruit\u2019.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-2-google-display-ads1\">2. Google Display Ads <\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\"> Run under the <a href=\"https:\/\/support.google.com\/displayvideo\/answer\/9059464?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>DV360<\/u><\/a> network by Google, display ads are visual static or video ads that you can place on websites frequented by your target audience around the internet.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\" id=\"htoc-3-youtube-ads1\">3. Youtube Ads<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">The popular video channel has a number of ad types that allow you to showcase your brand\/product\/service at the start of a video or in-between, to your target audience.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">The Google ad universe can seem a bit complex to newcomers, but think from a user-first point of view and you\u2019ll understand their approach to advertising.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-4-facebook1\">4. Facebook<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">The social media giant offers a number of ad types and ad placements, including those on <a href=\"https:\/\/business.instagram.com\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>Instagram<\/u><\/a>. You can choose to show ads, or simply boost your timeline posts so they reach a wider audience than your followers.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-5-linkedin1\">5. LinkedIn<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Ideal for B2B brands, LinkedIn allows you to show ads, sponsor your posts to reach wider audiences, or even send InMail to professionals you think could be prospective clients. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div style=\"background-color: #d9edf7;color: #31708f;border-left-color: #31708f\" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-b4dce20c-7771-4ecd-9bc8-222a14a6e98a\">\n<p class=\"has-medium-font-size wp-block-paragraph\" id=\"ub-styled-box-notification-content-\"><em>Our tip: <\/em>Personalize your copy &#8211; when you\u2019re reaching multiple professionals through a medium like <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/1584\/inmail-messages-overview?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">InMail<\/a>, they\u2019re more likely to respond to a message that sounds like it was meant just for them.<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-6-native-ads\">6. Native ads <\/h4>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Platforms such as the<a href=\"http:\/\/timesnetwork.in\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> <u>Times Network<\/u><\/a>, <a href=\"https:\/\/www.outbrain.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>Outbrain<\/u><\/a>, and <a href=\"https:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>Taboola<\/u> <\/a>run native ads, which means that they place your content within websites in a way that blends them right in.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Very often, brands choose to use these ads like advertorials, promoting blog posts, or videos to help blend in with the host website more seamlessly.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">All the leads that you obtain from ads can be easily be captured on a <a href=\"https:\/\/kylas.io\/sales-effectiveness\/small-businesses-need-sales-crm-software\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">sales CRM software<\/span><\/a> which can help your sales team contact and engage prospects to close sales.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"htoc-step-4-try-to-create-a-community-around-your-brand\" style=\"font-size:22px;line-height:1.7\">Step 4: Try to Create a Community Around Your Brand<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">The most popular brands on the internet are ones that have constant interaction with customers and have built an ecosystem of conversations and media around them.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/07\/15001260-Inblog-Experimentation-4-1024x860.png\" alt=\"group of customers community\" class=\"wp-image-8136\" width=\"250\" height=\"210\" srcset=\"https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/07\/15001260-Inblog-Experimentation-4-1024x860.png 1024w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/07\/15001260-Inblog-Experimentation-4-300x252.png 300w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/07\/15001260-Inblog-Experimentation-4-768x645.png 768w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/07\/15001260-Inblog-Experimentation-4.png 1500w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Creating an online community feels around your brand not only widens your audience base but creates evangelists and directly impacts sales numbers with much greater ROI than paid campaigns.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Think of it as a form of referral marketing \u2013 the more people talk about your brand the more others want to know about it, till you have an influx of customers independent of your outreach efforts.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Here\u2019s what to do to create an online community feels around your brand:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-1-use-a-mix-of-owned-shared-amp-earned-platforms\" style=\"line-height:1.6\">1. Use a MIX of Owned, Shared &amp; Earned Platforms<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size wp-block-list\">\n<li>Social platforms and review sites come with a ready audience, so use them to establish groups, converse with customers, add your content to relevant threads of conversation already taking place.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-medium-font-size wp-block-list\">\n<li>On your website, add a comments section to all your blog posts, create a forum that\u2019s dedicated to your brand and offer a safe space for your audience for discussions in direct relation to your product\/service.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div style=\"border: 3px solid #000000;border-radius: 0%;background-color: inherit\" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-35afb840-27d7-4f25-9b24-af0e5f5f006c\">\n<p class=\"has-medium-font-size wp-block-paragraph\" id=\"ub-styled-box-bordered-content-\"><em>The upside of using social &amp; review platforms is that the audience is already there \u2013 but you don\u2019t have much control over it.<\/em>\u00a0<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><em>The upside of using your website is that you have complete control over it \u2013 but you\u2019ll have to work to drive audiences there<\/em>.<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-2-have-a-clear-goal-in-mind-for-each-platform\" style=\"line-height:1.6\">2. <strong>Have a Clear Goal in Mind for Each Platform<\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">For example, you may want to drive conversations around your product or simply increase customer satisfaction. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Also, have an idea of how you want to use the content that gets generated (you might want to repurpose reviews on social media or as testimonials). This will act as a guide for how you use your platforms.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-3-create-accountability\" style=\"line-height:1.6\"><strong>3. Create Accountability<\/strong><\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Create a clear set of KPIs for the community\/communities so you can constantly measure the progress\/success of your efforts. For social platforms, KPIs will include the number of shares, comments, and user-generated content. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">For your website, it could be reviews, testimonials, and again, user-generated content. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\"><em><span style=\"text-decoration: underline;\"><a href=\"https:\/\/kylas.io\/sales-effectiveness\/small-businesses-need-sales-crm-software\" target=\"_blank\" rel=\"noreferrer noopener\">CRM software tool<\/a> <\/span>can help you to keep track of leads, engaging them, and converting prospects is a good way to keep yourself and your team accountable to the final goal of generating revenue<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-medium-font-size\" id=\"htoc-4-promote-it\" style=\"line-height:1.6\">4. Promote It!<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Especially with a community on your website, you\u2019re going to need to promote to see engagement.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">For existing customers \u2013 ask for reviews and engage in conversations by using email marketing, SMS, and rewards. This should be your focus, to begin with, because existing users can get you a lot of content \u2013 including visual content.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">For potential customers \u2013 following hashtags and taking part in conversations, instantly &amp; personally responding to commenters, running contests &amp; giveaways, and tying up with influencers all work wonders on social media. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">You should also run referral campaigns among existing customers via email marketing to try and draw in a new database.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-the-5-best-practices-for-when-you-re-setting-up-your-digital-presence\">5 Best Practices for When You Are Setting Up A Digital Presence Strategy<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\"><strong><em>Have a plan in place<\/em> <\/strong>&#8211; Every channel requires a strategy and an informed approach so you don\u2019t waste effort &amp; time.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kylas.io\/wp-content\/uploads\/2021\/07\/15001260-Inblog-Experimentation-1-1024x860.png\" alt=\"woman blogger\" class=\"wp-image-8129\" width=\"283\" height=\"238\" srcset=\"https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/07\/15001260-Inblog-Experimentation-1-1024x860.png 1024w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/07\/15001260-Inblog-Experimentation-1-300x252.png 300w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/07\/15001260-Inblog-Experimentation-1-768x645.png 768w, https:\/\/kylas-v2.staging2.amura.in\/en\/wp-content\/uploads\/2021\/07\/15001260-Inblog-Experimentation-1.png 1500w\" sizes=\"auto, (max-width: 283px) 100vw, 283px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\"><em><strong>Know what success looks like<\/strong><\/em> &#8211; Have a goal or multiple goals and work towards them. Working without an end goal leads to a very twisted path of execution and plenty of wasted investment! <\/p>\n\n\n\n<p class=\"has-white-color has-text-color wp-block-paragraph\">.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\">Using sales CRM software to keep track of leads, converting prospects, and generating revenue is a good way to keep yourself and your team accountable.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\"><em><strong>Be consistent in your actions<\/strong> <\/em>&#8211; Consistently create content, consistently use your design language, consistently hold progress meetings\u2026discipline pays off.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\"><em><strong>Automate what you can<\/strong> <\/em>&#8211; Use marketing automation tools to save you time and effort and increase your ROI \u2013 of which the first step we must say should be to automate email and SMS marketing<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\"><em><strong>Constantly analyze outcomes<\/strong><\/em> &#8211; Be objective in your analysis of success \u2013 constantly measure which efforts are working and what aren\u2019t by having clear KPIs and repetitive check-ins.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\"><em><strong>Be collaborative and agile<\/strong><\/em> &#8211; Setting up a digital presence requires people of different areas of expertise, and it\u2019s essential they work together towards your end goals while staying agile to adapt along the way.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\"><strong><em>And you\u2019re all set and ready to establish your digital presence! <\/em><\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:1.6\"><strong><em>Have any questions? Feel free to reach out to us in the comments section below and we\u2019ll answer right away!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Digital presence\u2019 \u2013 it is non-negotiable today and yet, setting it up is still challenging. Growing businesses, especially, need to leverage the power of a strong online presence to drive growth, but as we\u2019ve often found, lack the necessary guidance. We\u2019re here to change that today! Let\u2019s take a deep dive.&nbsp; What Does It Mean &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kylas-v2.staging2.amura.in\/en\/leadership-growth\/digital-marketing-for-small-businesses\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Everything You Need to Know About Creating a Digital Presence&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":1416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16,40],"tags":[30,31,33,38],"class_list":["post-816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business-hub","category-marketing","tag-content-marketing","tag-customer-engagement","tag-digital-presence","tag-digital-marketing"],"acf":[],"featured_image_src":null,"author_info":{"display_name":"Shagun Sharma","author_link":"https:\/\/kylas-v2.staging2.amura.in\/en\/author\/shagun"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Set Up A Digital Presence for Your Business | Kylas<\/title>\n<meta name=\"description\" content=\"What is \u2018digital presence\u2019? Why is it important for your business? Read this concise guide to know how your business can benefit from it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kylas.io\/leadership-growth\/digital-marketing-for-small-businesses\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Set Up A Digital Presence for Your Business | Kylas\" \/>\n<meta property=\"og:description\" content=\"What is \u2018digital presence\u2019? Why is it important for your business? 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