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“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney This forms the premise of customer retention strategies. Any iconic company today, like Disney, Apple, McDonald’s, Airbnb, Sephora, or Amazon, have something that keeps people coming back. In the case of companies such as Apple & […]
Read ArticleFor small business growth, when you first put your marketing or sales function into gear, you’re usually faced with a blank slate – and that can be scary. Where do you get started? How do you reach out to people and say “hey, check out our product!”? Setting up social media accounts, getting a website ready, running advertising campaigns, and […]
Read ArticleLet’s be blunt about it: Sales motivation isn’t often a part of growing business culture. That’s because it’s an effort that needs to be driven from the top down. Senior leaders in growing businesses are usually caught up in revenue-generating activities. They are generally stressed out about a million other things! But we’ve said it before and we’ll say […]
Read ArticleIf you’re reading this, you’re most likely to scale your businesses. As a result, you’re setting up your sales function or your own inside sales department to achieve small business growth. Undoubtedly, the need for inside sales accelerated during and post-Covid world. Since inside sales primarily involve teams to market online, many companies adopted technology that helped […]
Read ArticleA recent article New York Times article titled, ‘There’s a Name for the Blah You’re Feeling: It’s Called Languishing’ achieved viral status, catching people’s attention with this apt word for what everyone’s feeling. The article describes languishing as, “a sense of stagnation and emptiness. It feels as if you’re muddling through your days, looking at your life through a foggy windshield.” […]
Read ArticleIf you’re wondering whether sales enablement is something you should think about, you’ve come to the right place. Every once in a while, a term becomes the hottest new thing as sales techniques and best practices are always advancing. Today, this is happening for the term ‘sales enablement’. This is probably what leads you to […]
Read ArticleThe greatest joy for businesses is having a healthy influx of leads. A large number of incoming leads signifies that you are reaching your target audience and that your marketing efforts are hitting the right spot. And besides, more leads mean a guaranteed higher number of sales too, right? Unfortunately, this is not always the […]
Read ArticleSales includes a lot of different terminologies and terms that can tend to be confusing for sales beginners to understand. If you are a newbie on a team, you probably find yourself silent and nodding along when you hear a new term, or trying to fake it till you make it. Hence, if you’ve been using […]
Read ArticleIs there such a thing as a non-ambitious salesperson? Every salesperson we know wants to hit those targets! And to be able to hit your targets and make a great commission, you need to be a high-performing sales executive in a high-performing sales team. Unfortunately, (or fortunately), it’s a field where the better you are the better you do in every single […]
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