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Have you noticed how crowded the product world is today? Pulling in newer prospects – and newer companies – is just tougher than it was a couple of decades ago. That’s because the two main types of marketing taken up by B2B companies are the same as those used by B2C companies- Mass marketing– TV, radio, streaming services and so on Targeted marketing– Using digital platforms’ precise […]
Read ArticleSo many CEOs, Business Heads, and Sales Managers spend weeks shortlisting sales CRM software, comparing features, and considering cost implications- all to choose the right sales CRM tool and maximize return on investment. Here’s what your worst-case scenario is, though- Firstly, you choose a great sales team CRM and opt for a value-driven yearly subscription. Secondly, you spend most of that year trying to get your […]
Read ArticleMany of us have dreamt of starting our own business and making it a household name. We look up to successful entrepreneurs like Steve Jobs, Jeff Bezos, Jack Ma, and Elon Musk who have made it big. Quite often, though, we forget that they started as small business owners before becoming industry disruptors. Many small […]
Read Article“Stress in Sales is not just a local phenomenon, it’s not a blip in the system and it’s not more likely to appear in one sector over another. Stress in sales is real, it’s shrouded by stigma and self-stigma, as the results reveal.” – Dr. Zoë Douglas-Judson in ‘Stress in Sales’ Everyone in Sales knows about quotas. […]
Read ArticleAccording to the World Bank, small businesses represent about 90 percent of all global businesses and more than 50 percent of the global workforce. In addition, SMEs in emerging and formal markets create 7 out of 10 jobs. Although their cumulative contribution is small compared to larger global enterprises, they help create new work opportunities, […]
Read ArticleLet’s begin with a few questions- Don’t worry, either way, we’ve got you covered. We’re going to talk about how small businesses can ensure CRM adoption right from when the selection process starts till after the CRM implementation is done. But first, let’s address the most important question- Is CRM Adoption Even That Big a Deal? All of us have thought about this at some point when […]
Read Article“The man who is prepared has his battle half fought” – Miguel de Cervantes Sales Forecasting is a crucial input to not only the Sales Planning process but also the overall business planning. Sales forecasting might sound quite intimidating, but it all comes down to a simple matter of well-defined processes. The process of sales forecasting is […]
Read Article“Keep yourself positive, cheerful and goal-oriented. Sales success is 80% attitude and 20% aptitude.” – Brian Tracy You’ll find numerous such quotes online, encouraging and motivating salespeople. Because ensuring your sales team’s motivation is that important for growth! Your sales team is one of your strongest assets that directly impact your revenue – ensuring they’re […]
Read ArticleAn Agile Mindset lies at the core of any Agile organization. When an organization becomes truly Agile, it gains capabilities to deliver quick and continued value to its customers. Consequently, the organization also gains the ability to innovate at scale. We have been reading about Agile Methodology and Agile mindsets for some time now. And it’s natural that we […]
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