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‘Digital presence’ – it is non-negotiable today and yet, setting it up is still challenging. Growing businesses, especially, need to leverage the power of a strong online presence to drive growth, but as we’ve often found, lack the necessary guidance. We’re here to change that today! Let’s take a deep dive. What Does It Mean […]
Read ArticleWhen building a new brand, we’ve learned from experience it’s best to put in the hard work and long hours beforehand. A lot of companies tend to be so eager to get into sales that they skip the effort that should be put into building the brand first. So, before we get into the why […]
Read ArticleMany businesses in the small and medium-scale enterprise (SME) segment struggle to reach high levels of sales productivity and growth. It is often loosely tagged as a ‘people’ problem, i.e., the problem lies with the sales team. However, this is far from the truth. Small Businesses, often, lack deep pockets for advertising expenses, working capital, […]
Read Article‘Agile Methodology’ is one the most prominent buzzwords to have emerged from the working style of the last couple of decades. It, essentially, represents a millennial way of working and thinking that’s constantly evolving. While it may be interesting to find it so closely linked with digitization and the millennial outlook, it’s not exactly surprising […]
Read ArticleFor the salesperson, the goal is a straight line between them and the customer. Their job is to engage prospects and guide them through the sales cycle, from nurturing to consideration and decision-making, and eventually close the sale. For sales managers, though, the goal is not a straight line. They have to invest a significant […]
Read ArticleAs the name implies, Relationship Selling is focused on building and nurturing relationships with customers. Sales is a hard nut to crack, especially in the B2B marketplace. A human touch, however, helps build relationships and develop trust which can be a powerful competitive advantage. This strategy is usually applied to longer B2B sales cycles as […]
Read ArticleA quarterly business review (QBR) is an opportunity for sales representatives and management to analyze and discuss the sales performance of the previous quarter. This review evaluates sales performance, and areas of improvement identifies bottlenecks and helps devise actionable tactics for improving future performance. A QBR is a systematic process involving immense introspection, effort, and […]
Read ArticleOutbound sales may have lost some of its popularity in recent years, but by no means is it dead – just evolved – just evolved. Not everyone has large marketing & sales departments with clearly demarcated roles and often, you’ll find, prospecting is a part of your function as a sales professional. You might be […]
Read ArticleAn elevator pitch is what gives a business an invitation to a second conversation. A common misconception is to create the pitch to focus solely on making sales. However, the delivery should revolve around having an empathetic, passionate, and appealing conversation about the business. Through this, there is the creation of a potential long-lasting network […]
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