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Sales Strategy

A well-laid-out sales strategy is core to achieving continued sales growth. We have mapped out sales approaches and best practices to help you establish the foundations for a strong framework to improve lead generation and deal conversions.

How to Manage your Sales Team without Micromanaging it?
Sales Effectiveness

How to Manage your Sales Team without Micromanaging it?

Updated On: August 6, 2021

Micromanagement is one of the most common challenges organizational leaders face and try to overcome. Thanks to Sales CRM, which is now a saving grace for many sales leaders. If you’ve been told you’re prone to micromanaging, don’t worry. Some of the world’s most well-known leaders have been there and worked to outgrow the habit […]

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Why Should Growing Businesses & Startups Care About Sales Enablement?
Sales Effectiveness

Why Should Growing Businesses & Startups Care About Sales Enablement?

Updated On: June 11, 2021

If you’re wondering whether sales enablement is something you should think about, you’ve come to the right place. Every once in a while, a term becomes the hottest new thing as sales techniques and best practices are always advancing. Today, this is happening for the term ‘sales enablement’. This is probably what leads you to […]

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Are Sales Cycles the Same as Sales Pipelines or Sales Funnels?
Sales Effectiveness

Are Sales Cycles the Same as Sales Pipelines or Sales Funnels?

Updated On: June 4, 2021

Sales includes a lot of different terminologies and terms that can tend to be confusing for sales beginners to understand. If you are a newbie on a team, you probably find yourself silent and nodding along when you hear a new term, or trying to fake it till you make it. Hence, if you’ve been using […]

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Sales Negotiation- The Art and the Science Behind Every Winning Story
Sales Effectiveness

Sales Negotiation- The Art and the Science Behind Every Winning Story

Updated On: April 13, 2021

“When I first started negotiating, I thought of negotiating like a boxing match. My objective was to defeat the other person. Actually, my objective was to soundly defeat the other person.”  This is how Paul S Goldner and Peter McKeon describe sales negotiations in their book ‘Red-hot Sales Negotiation.’ Sales negotiation is often perceived as […]

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All About Sales Forecasting (And How to Do It Effectively!)
Sales Effectiveness

All About Sales Forecasting (And How to Do It Effectively!)

Updated On: January 18, 2021

“The man who is prepared has his battle half fought” – Miguel de Cervantes  Sales Forecasting is a crucial input to not only the Sales Planning process but also the overall business planning. Sales forecasting might sound quite intimidating, but it all comes down to a simple matter of well-defined processes. The process of sales forecasting is […]

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How to Create a Sales Strategy to Boost Small Business Sales?
Sales Effectiveness

How to Create a Sales Strategy to Boost Small Business Sales?

Updated On: January 6, 2021

Every business has a sales strategy, whether you know it or not – it’s not an approach that’s only reserved for well-established businesses. Every founder has once sat at a table and thought about how best to sell his product or service in the market, and how best to ensure its success. …Was that just […]

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What Is a Sales Funnel and How to Best Navigate One?
Sales Effectiveness

What Is a Sales Funnel and How to Best Navigate One?

Updated On: December 18, 2020

Every purchase has a ‘buying journey’. Think about the last time you made a purchase – an electronic appliance, perhaps, or even just a new mouthwash you hadn’t tried earlier. You most probably looked for it online (‘Best TVs in 2020’, or ‘alcohol-free mouthwash’) before you came across one particular product that piqued your interest. […]

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Sales Reporting to Help Sales Managers and Teams Maintain Line of Sight
Sales Effectiveness

Sales Reporting to Help Sales Managers and Teams Maintain Line of Sight

Updated On: November 4, 2020

For the salesperson, the goal is a straight line between them and the customer. Their job is to engage prospects and guide them through the sales cycle, from nurturing to consideration and decision-making, and eventually close the sale. For sales managers, though, the goal is not a straight line. They have to invest a significant […]

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How to Navigate Prospecting & Top-of-The-Funnel Marketing as a Sales Professional
Sales Effectiveness

How to Navigate Prospecting & Top-of-The-Funnel Marketing as a Sales Professional

Updated On: October 22, 2020

Outbound sales may have lost some of its popularity in recent years, but by no means is it dead – just evolved – just evolved. Not everyone has large marketing & sales departments with clearly demarcated roles and often, you’ll find, prospecting is a part of your function as a sales professional. You might be […]

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