Blogs

How WhatsApp + Kylas CRM + AI is the Future of Sales

Updated On: December 24, 2025

By Vikram Kotnis, Founder & CEO of Kylas

AI vs IA: Everything You Need to Know

Updated On: December 17, 2025

Artificial intelligence (AI) is no longer a buzzword on the edge of innovation. It is deeply embedded in how businesses sell, support customers, forecast demand, and make decisions. At the same time, a related concept has been gaining attention: Intelligence Augmentation (IA), also known as augmented intelligence or intelligence amplification. If you are trying to […]

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Marketing

How to Grow a Business? All You Need To Know

Updated On: December 16, 2025

India’s entrepreneurial landscape is expanding at a rapid pace. According to Trade India, our nation is home to 6.33 crore (63.3 million) MSMEs, placing millions of business owners in one of the world’s most competitive environments. Whether you’re running a small team or planning a major expansion, understanding how to grow a business requires clarity, […]

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Advanced Episode 2 : How Agentic AI Helps Create Personalization at Scale

Updated On: December 15, 2025

By Vikram Kotnis, Founder & CEO of Kylas

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Marketing

Consumer vs Customer: What’s the Difference?

Updated On: December 12, 2025

Table of Contents What Is a Customer? What Is a Consumer? Key Differences Between Consumer and CustomerWhy the Difference Matters in Marketing How Businesses Should Approach Both The Evolution in the Digital Era Conclusion In the world of sales and marketing, the terms “consumer” and “customer” are often used interchangeably. However, understanding the difference between […]

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