When you think of sales, what comes to your mind? Do you imagine a motivated deal closer or a jaded salesperson trying to reach grumpy customers with cold calls or emails? Or maybe you imagine a sales guru giving young executives the “sell me this pen” spiel.
Whatever be your imagination, the reality is that we are all salespeople and the only difference is the goods we are trying to hawk. Our sales effectiveness section is designed for all of you. But particularly for growing businesses whose business demands that they not just close but exceed their targets.
The expenditure on digital lead generation campaigns in 2019 stood at $2.6 billion dollars, and it will only climb with an estimate of a whopping $3.2 billion by the end of 2023. This growth is not surprising because customer acquisition costs increase with each new customer you acquire. The expenditure on digital lead generation campaigns […]
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After facing significant disruptions, B2B businesses have started growing again steadily. But shifting customer preferences are forcing them to innovate again as many widely held assumptions about B2B sales are being busted daily. The average buyer now uses more than ten channels throughout their buying cycle. Further B2B organizations with the highest growth rates are reaching out […]
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Just showing up is apparently (not) half the battle. In today’s day and age, businesses are highly competitive and chock full of talented resources. But are these resources utilizing their talents and skills effectively? As a sales manager, do you constantly sense a dip in your sales team’s productivity, leading to stagnant performance? So, how […]
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The consumption patterns and purchase decisions of people change from time to time. To keep up with these changes, re-evaluating your sales strategy and using effective sales tactics is very important, especially when it comes to closing sales. Even if you are great in the initial pitches and subsequent conversations, converting prospective clients into paying […]
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What are your business goals for the next month, year, or five years? Whether it is to increase market share, grow revenues, or penetrate a new market, the first step to achieving them is to get started with the process of sales planning. According to Harvard Business Review, companies with a clearly defined sales process generate […]
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If you are setting up a sales team, you may need to consider whether you want to focus on inside sales or outside sales. In fact, almost all businesses have to consider inside sales vs. outside sales because choosing the right approach can have a significant impact on your business. So, what sales structure should […]
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Did you know that on average, 1 in every 5 companies fail to meet their sales objectives? One-third of all salespeople are unable to meet the sales goals they set for themselves from time to time. But why does this happen? Is the problem with the salesperson hired? Or is the problem with environmental factors […]
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You’re watching a movie. The build-up has been spectacular. You’re on the edge of your seat and you can’t wait to see how the movie will end. But then something happens. The movie suddenly takes on a strange turn, completely unlike what was previously presented. And you, who has built the ending up so much […]
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It’s no secret that in order to succeed, your business needs a good sales plan. Sales success is one of the most critical components of the long-term growth and profitability of any company. But crafting a successful sales plan can be tricky – it’s not as simple as putting together a few goals and hoping […]
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