Sometimes managing a small business can seem like a superhuman task, with some days worthy of a nail-biting thriller. At other times, it can feel like a walk through the magical forest while being serenaded by fairies. It’s how you handle the bad days that decides the fate of your business and makes the good days even more enjoyable. A small business needs strong management to excel on bad days, fiercely battle the competition, build strong teams, and reach new heights.
Most small businesses have a tough time kickstarting lead generation strategies, and it’s mainly because of two reasons: limited budget and limited patience. When running a small business and having your product set up, you’re all geared up to scale and bring in new business. Unfortunately, having limited resources makes it challenging for small businesses […]
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2 billion. That’s the number of users on the popular messaging app WhatsApp, as of 2020. In 2021, especially with the pandemic still raging on, the app has become a popular platform for small business marketing and generally reaching out to customers, especially for homegrown small businesses. But, in case you’re still not on board with the idea, allow […]
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“If you build it, you may still need Google AdWords.” – Jennifer Mesenbrink A twist on the popular movie dialogue ‘If you build it, they will come’, this quote aptly highlights the importance of advertising today. With the number of brands, products, and services being put in front of people, it’s fallacy to assume that all you […]
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“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney This forms the premise of customer retention strategies. Any iconic company today, like Disney, Apple, McDonald’s, Airbnb, Sephora, or Amazon, have something that keeps people coming back. In the case of companies such as Apple & […]
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For small business growth, when you first put your marketing or sales function into gear, you’re usually faced with a blank slate – and that can be scary. Where do you get started? How do you reach out to people and say “hey, check out our product!”? Setting up social media accounts, getting a website ready, running advertising campaigns, and […]
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If you’re reading this, you’re most likely to scale your businesses. As a result, you’re setting up your sales function or your own inside sales department to achieve small business growth. Undoubtedly, the need for inside sales accelerated during and post-Covid world. Since inside sales primarily involve teams to market online, many companies adopted technology that helped […]
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A recent article New York Times article titled, ‘There’s a Name for the Blah You’re Feeling: It’s Called Languishing’ achieved viral status, catching people’s attention with this apt word for what everyone’s feeling. The article describes languishing as, “a sense of stagnation and emptiness. It feels as if you’re muddling through your days, looking at your life through a foggy windshield.” […]
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Great leadership skills are a necessity for any small business’s growth and expansion in an ever-changing market. Having good leadership skills influences culture and plays a crucial role in your small business’s sustained success. However, 77% of organizations have reported experiencing a leadership skill gap. While enterprises can afford to grow even with leadership gaps for small periods, small […]
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Has it happened that you have a goal to increase small business sales and yet you are not sure of the best sales techniques to implement? Maybe you have an excellent product but aren’t acquiring the right set of customers. This may a tad bit tough for you as a small business owner, to find prospects who are willing to buy your product, which is key to small business sales growth. Here are some important tips for salespersons to focus on increasing small business sales- 1. Introduce Your […]
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