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CRM Productivity

What happens when a business needs some external help to bolster its customer relationships? It turns towards a customer relationship management system or a CRM.

But does can a business choose the right-fit CRM from the sea of available options? Especially with no standard feature list to compare. And once the savior has finally been found, how does the management convince their teams to adopt it? And when the team is finally onboard after a few rounds of pleading and cajoling, how to make the most of the CRM? This section hopes to cover all of this and more.

Best Indian CRM Software for Sales Teams: Kylas, Zoho, LeadSquared and More
Sales CRM

Best Indian CRM Software for Sales Teams: Kylas, Zoho, LeadSquared and More

Updated On: October 13, 2026

Choosing a CRM in India depends on more than the number of features listed on a pricing page. Sales teams need to consider how they capture leads, manage follow-ups, track deals, communicate with prospects, and add users as the business grows. Some CRMs focus on sales pipeline management, while others offer lead distribution, calling, marketing […]

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10 Best Sales CRM Software in India (2026): Features, Benefits and Comparison
Sales CRM

10 Best Sales CRM Software in India (2026): Features, Benefits and Comparison

Updated On: October 1, 2026

Choosing the best sales CRM software in India is not just about finding a platform with the most features. It is about selecting a CRM that helps your sales team manage leads, follow up with prospects, track opportunities and close deals more efficiently. For small businesses, the priority may be organising customer information and moving […]

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B2B Buying Committee Mapping: Track Champions, Users and Approvers in CRM
CRM Basics

B2B Buying Committee Mapping: Track Champions, Users and Approvers in CRM

Updated On: September 22, 2026

A deal is rarely won by the person who takes your calls. Gartner research puts a typical B2B buying group at six to ten stakeholders, each arriving with four or five pieces of research they gathered on their own. Forrester’s State of Business Buying found that close to 89% of buying decisions cross more than […]

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Lost Deal Reason Codes: A Practical Taxonomy for Your CRM
CRM Basics

Lost Deal Reason Codes: A Practical Taxonomy for Your CRM

Updated On: September 22, 2026

Open the closed-lost report in most CRMs and you will find the same picture: forty percent price, thirty percent competitor, and a long tail of blanks. Nobody believes it, and nobody acts on it. The problem is not that reps are careless. It is that the lost deal reasons available to them were never defined, […]

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CRM Reports Every Sales Leader Should Track
Sales CRM

CRM Reports Every Sales Leader Should Track

Updated On: September 11, 2026

Sales teams don’t usually have a shortage of data. They have a shortage of clarity. Leads come from multiple channels, deals move through different stages and sales activities happen across calls, emails and meetings. Yet leaders can still struggle to answer a simple question: Are we on track to hit our targets? The right CRM […]

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WhatsApp CRM: The Future of B2B Customer Communication
Sales CRM

WhatsApp CRM: The Future of B2B Customer Communication

Updated On: September 9, 2026

Sending a detailed B2B email proposal only to watch it sit in a decision-maker’s unread inbox for days is a frustrating experience every sales team knows well. While enterprise deals traditionally rely on long email chains, scheduled Zoom calls, and formal slide decks, buyer behaviour has dramatically shifted. Today’s corporate buyers expect immediate responses, clear […]

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The Hidden Cost of Per-User CRM Pricing (And Better Alternatives)
CRM Implementation & Adoption

The Hidden Cost of Per-User CRM Pricing (And Better Alternatives)

Updated On: September 9, 2026

What looks like a small per-user CRM fee can become a very different number once your sales team grows. Add 20, 50, or 100 employees, and a pricing model that seemed affordable at five users can become a significant recurring expense. The issue is bigger than the monthly subscription. A 2026 CRM pricing report found […]

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CRM Automation Workflows Every Sales Team Should Build
CRM Implementation & Adoption

CRM Automation Workflows Every Sales Team Should Build

Updated On: August 27, 2026

Sales teams spend a surprising amount of time on tasks that do not directly involve selling. Assigning leads, updating deal stages, sending follow-ups, creating tasks, and keeping records current can quickly consume hours that could be spent speaking with prospects.  According to Salesforce’s 2026 Stat Library, the average seller spends just 40% of their time […]

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How SaaS Companies Can Lower Customer Acquisition Cost Using CRM & AI
CRM Implementation & Adoption

How SaaS Companies Can Lower Customer Acquisition Cost Using CRM & AI

Updated On: August 25, 2026

Acquiring customers is becoming more expensive for SaaS companies, making customer acquisition cost (CAC) a critical growth metric. 2025 SaaS Benchmarks Report found that the most efficient SaaS teams recover CAC in 13 months or less, while payback periods can stretch much further as companies scale. Rising advertising costs, longer buying journeys, fragmented customer data, […]

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