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Latest Articles

Everything You Need to Know About SPIN Selling
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Everything You Need to Know About SPIN Selling

Updated On: January 30, 2026

B2B sales don’t necessarily follow a linear, step-by-step path. The transition from initial conversation to demo and closing is rarely smooth. Buyers pause, revisit concerns, involve more stakeholders, and sometimes, change course mid-conversation. In case of high-ticket sales, buyers arrive at the funnel informed, cautious, yet unsure. They are aware of their options but mindful […]

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What is OTE in Sales? How CRM Helps in Achieving OTE Targets
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What is OTE in Sales? How CRM Helps in Achieving OTE Targets

Updated On: January 20, 2026

Sales teams work best when expectations and earnings are clear. One of the most common terms used to define sales compensation is OTE, yet many professionals still ask, “What is OTE?” Understanding how OTE works and how modern CRM systems support sales teams in meeting those goals can transform performance, forecasting, and motivation. This article […]

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The Best Marketing Automation Tools in 2026
Marketing

The Best Marketing Automation Tools in 2026

Updated On: January 16, 2026

Marketing automation continues to mature rapidly. By 2026, businesses expect tools that do more than send emails: they orchestrate journeys across channels, tie marketing to revenue, and use AI to automate routine decision-making. If you’re evaluating marketing automation tools, this guide explains what to look for and profiles ten platforms. What is marketing automation? Marketing […]

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Top 10 Email Marketing Platforms for Growing Businesses in 2026
Marketing

Top 10 Email Marketing Platforms for Growing Businesses in 2026

Updated On: January 14, 2026

Email remains one of the most cost-efficient and high-return marketing channels for modern businesses. As automation, AI-driven personalisation, and multichannel customer journeys evolve, the need for reliable email marketing platforms continues to grow. By 2026, the best solutions will combine ease of use with advanced segmentation, behavioural triggers, and analytics, giving businesses of all sizes […]

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How WhatsApp + Kylas CRM + AI is the Future of Sales
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How WhatsApp + Kylas CRM + AI is the Future of Sales

Updated On: December 24, 2025

By Vikram Kotnis, Founder & CEO of Kylas

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AI vs IA: Everything You Need to Know
Marketing

AI vs IA: Everything You Need to Know

Updated On: December 17, 2025

Artificial intelligence (AI) is no longer a buzzword on the edge of innovation. It is deeply embedded in how businesses sell, support customers, forecast demand, and make decisions. At the same time, a related concept has been gaining attention: Intelligence Augmentation (IA), also known as augmented intelligence or intelligence amplification. If you are trying to […]

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How to Grow a Business? All You Need To Know
Marketing

How to Grow a Business? All You Need To Know

Updated On: December 16, 2025

India’s entrepreneurial landscape is expanding at a rapid pace. According to Trade India, our nation is home to 6.33 crore (63.3 million) MSMEs, placing millions of business owners in one of the world’s most competitive environments. Whether you’re running a small team or planning a major expansion, understanding how to grow a business requires clarity, […]

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Advanced Episode 2 : How Agentic AI Helps Create Personalization at Scale
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Advanced Episode 2 : How Agentic AI Helps Create Personalization at Scale

Updated On: December 15, 2025

By Vikram Kotnis, Founder & CEO of Kylas

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Consumer vs Customer: What’s the Difference?
Marketing

Consumer vs Customer: What’s the Difference?

Updated On: December 12, 2025

Table of Contents What Is a Customer? What Is a Consumer? Key Differences Between Consumer and CustomerWhy the Difference Matters in Marketing How Businesses Should Approach Both The Evolution in the Digital Era Conclusion In the world of sales and marketing, the terms “consumer” and “customer” are often used interchangeably. However, understanding the difference between […]

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