By Vikram Kotnis, Founder & CEO of Kylas
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Artificial intelligence (AI) is no longer a buzzword on the edge of innovation. It is deeply embedded in how businesses sell, support customers, forecast demand, and make decisions. At the same time, a related concept has been gaining attention: Intelligence Augmentation (IA), also known as augmented intelligence or intelligence amplification. If you are trying to […]
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India’s entrepreneurial landscape is expanding at a rapid pace. According to Trade India, our nation is home to 6.33 crore (63.3 million) MSMEs, placing millions of business owners in one of the world’s most competitive environments. Whether you’re running a small team or planning a major expansion, understanding how to grow a business requires clarity, […]
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By Vikram Kotnis, Founder & CEO of Kylas
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Table of Contents What Is a Customer? What Is a Consumer? Key Differences Between Consumer and CustomerWhy the Difference Matters in Marketing How Businesses Should Approach Both The Evolution in the Digital Era Conclusion In the world of sales and marketing, the terms “consumer” and “customer” are often used interchangeably. However, understanding the difference between […]
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By Vikram Kotnis, Founder & CEO of Kylas
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By Vikram Kotnis, Founder & CEO of Kylas
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