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Marketing

Small businesses must differentiate themselves in a competitive marketplace. These resources will help you frame successful marketing ideas, strategies & tactics to help enhance your brand.

What is Customer Acquisition Cost (CAC)? And How to Reduce it!
Marketing

What is Customer Acquisition Cost (CAC)? And How to Reduce it!

Updated On: December 29, 2023

A business is a flourishing business only until it has a regular inflow of customers. Traditionally, shotgun marketing was enough for companies to find new customers. But the time has changed now. Companies use highly targeted marketing campaigns to reach new customers every day. They use their best resources to track their leads as they […]

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Sales 101: Is Cold Emailing Dead? Or Has it Changed For The Better?
Marketing

Sales 101: Is Cold Emailing Dead? Or Has it Changed For The Better?

Updated On: November 24, 2023

In sales, no amount of effort in reaching and connecting with potential customers is ever enough. There will never be enough prospects in your pipeline that will safely help you meet your targets. Additionally, it’s possible that your ideal customer has simply not heard about you, and you need to make them notice you.    Whatever the […]

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Create Wow Moments- A Guide to Delight Customers through Retargeting 
Marketing

Create Wow Moments- A Guide to Delight Customers through Retargeting 

Updated On: July 28, 2023

It is every business’s dream that all customers who reach their website will take some favorable action like scheduling a demo or making a purchase. However, this remains something that they can only hope for, because 96% of such web visitors are not ready to make an immediate purchase.   You don’t want to become […]

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Power Up Your Inbound Strategy with the Help of Email Marketing
Marketing

Power Up Your Inbound Strategy with the Help of Email Marketing

Updated On: March 21, 2023

Marketing is the lifeblood of businesses. It is the process through which audiences are made aware of a brand and acquainted with its offerings. For some, marketing means distributing printed pamphlets whereas, for some, it can mean writing informative blogs that will educate people about the product and brand. Irrespective of the exact nature of […]

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CRM for Dummies: Learn the Basics of a CRM
Business Growth

CRM for Dummies: Learn the Basics of a CRM

Updated On: September 19, 2022

Have you ever wondered how businesses maintain a dedicated relationship with their customers, especially if there’s a plethora of customers in their pipeline to interact with? Here’s a guide for dummies seeking to learn the basics of a CRM system.   To better understand your customer base, a CRM or Customer Relationship Management is a blessing […]

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CRM Lead Management: How to Effectively Turn Leads into Happy Customers?
Marketing

CRM Lead Management: How to Effectively Turn Leads into Happy Customers?

Updated On: February 8, 2022

Lead generation is the prime focus for businesses to keep pipelines flowing with new prospects. However, lead generation is getting incredibly challenging. According to the reports, around 61% of marketers say that lead generation is one of their biggest challenges, and converting a lead into a buyer is an even bigger challenge that businesses face daily. Consumer […]

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What Are Web Forms and How Can They Help Me Generate Leads?
Marketing

What Are Web Forms and How Can They Help Me Generate Leads?

Updated On: September 17, 2021

Web forms make the digital world go round. Let’s think like a user/consumer for a second, about all the activities you may undertake on a website: You may enquire about a service, buy a product, ask a question about a product, download a paper/freebie, log in to use a service/app, and so on. All of […]

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Best Lead Generation Strategies That Work Wonders for Small Businesses
Business Growth

Best Lead Generation Strategies That Work Wonders for Small Businesses

Updated On: August 17, 2021

Most small businesses have a tough time kickstarting lead generation strategies, and it’s mainly because of two reasons: limited budget and limited patience. When running a small business and having your product set up, you’re all geared up to scale and bring in new business. Unfortunately, having limited resources makes it challenging for small businesses […]

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How to Use WhatsApp as an Effective Small Business Marketing Tool?
Marketing

How to Use WhatsApp as an Effective Small Business Marketing Tool?

Updated On: July 16, 2021

2 billion. That’s the number of users on the popular messaging app WhatsApp, as of 2020. In 2021, especially with the pandemic still raging on, the app has become a popular platform for small business marketing and generally reaching out to customers, especially for homegrown small businesses. But, in case you’re still not on board with the idea, allow […]

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