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Latest Articles

Everything You Need to Know About Creating a Digital Presence
Marketing

Everything You Need to Know About Creating a Digital Presence

Updated On: November 11, 2020

‘Digital presence’ – it is non-negotiable today and yet, setting it up is still challenging. Growing businesses, especially, need to leverage the power of a strong online presence to drive growth, but as we’ve often found, lack the necessary guidance. We’re here to change that today! Let’s take a deep dive.  What Does It Mean […]

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How to Build a Brand- A Marketing Guide for Small Businesses
Marketing

How to Build a Brand- A Marketing Guide for Small Businesses

Updated On: November 10, 2020

When building a new brand, we’ve learned from experience it’s best to put in the hard work and long hours beforehand. A lot of companies tend to be so eager to get into sales that they skip the effort that should be put into building the brand first. So, before we get into the why […]

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Boost Your Sales Productivity With These Proven CRM Hacks
CRM Implementation & Adoption

Boost Your Sales Productivity With These Proven CRM Hacks

Updated On: November 9, 2020

Many businesses in the small and medium-scale enterprise (SME) segment struggle to reach high levels of sales productivity and growth. It is often loosely tagged as a ‘people’ problem, i.e., the problem lies with the sales team. However, this is far from the truth. Small Businesses, often, lack deep pockets for advertising expenses, working capital, […]

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Sales Reporting to Help Sales Managers and Teams Maintain Line of Sight
Sales Effectiveness

Sales Reporting to Help Sales Managers and Teams Maintain Line of Sight

Updated On: November 4, 2020

For the salesperson, the goal is a straight line between them and the customer. Their job is to engage prospects and guide them through the sales cycle, from nurturing to consideration and decision-making, and eventually close the sale. For sales managers, though, the goal is not a straight line. They have to invest a significant […]

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Get Started for the Next Quarter With a Quarterly Sales Review
Sales Effectiveness

Get Started for the Next Quarter With a Quarterly Sales Review

Updated On: October 26, 2020

A quarterly business review (QBR) is an opportunity for sales representatives and management to analyze and discuss the sales performance of the previous quarter. This review evaluates sales performance, and areas of improvement identifies bottlenecks and helps devise actionable tactics for improving future performance. A QBR is a systematic process involving immense introspection, effort, and […]

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How to Navigate Prospecting & Top-of-The-Funnel Marketing as a Sales Professional
Sales Effectiveness

How to Navigate Prospecting & Top-of-The-Funnel Marketing as a Sales Professional

Updated On: October 22, 2020

Outbound sales may have lost some of its popularity in recent years, but by no means is it dead – just evolved – just evolved. Not everyone has large marketing & sales departments with clearly demarcated roles and often, you’ll find, prospecting is a part of your function as a sales professional. You might be […]

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Why an Elevator Pitch is the Most Important Tool for Any Business? How to Create a Good One?
Sales Effectiveness

Why an Elevator Pitch is the Most Important Tool for Any Business? How to Create a Good One?

Updated On: October 16, 2020

An elevator pitch is what gives a business an invitation to a second conversation. A common misconception is to create the pitch to focus solely on making sales. However, the delivery should revolve around having an empathetic, passionate, and appealing conversation about the business. Through this, there is the creation of a potential long-lasting network […]

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Sales Psychology for Rookies & How to Improve Your Sales Skills
Sales Effectiveness

Sales Psychology for Rookies & How to Improve Your Sales Skills

Updated On: October 12, 2020

We’re sure you’ve heard the phrase “the art of selling”. But have you ever wondered why there’s no straightforward formula to closing a deal or converting a lead into a customer? Any field that has to do with persuasion requires a deep understanding of people and their psychology…that is why you’ll see that the best […]

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5 Easy Sales Closing Techniques and Tips on How to Close Sales
Sales Effectiveness

5 Easy Sales Closing Techniques and Tips on How to Close Sales

Updated On: October 9, 2020

If you haven’t been in a sales role for long, this situation will sound quite familiar to you- You’re reaching the end of a conversation with a prospect, having told him/her all about what you have to offer and why it will make their lives easier…he/she has been nodding or agreeing with you throughout the […]

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