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Latest Articles

How to Build Business Resilience in Times of Crisis?
Leadership & Culture

How to Build Business Resilience in Times of Crisis?

Updated On: November 30, 2020

A crisis can affect small & growing businesses adversely. However, a crisis can also help you build stronger foundations and boost business resilience!

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How to Choose the Best Pricing Strategy for Your Small Business?
Business Growth

How to Choose the Best Pricing Strategy for Your Small Business?

Updated On: November 25, 2020

The successful launch of new products/services is critical for any small business growth. Small businesses face greater challenges in terms of pricing strategy because there’s usually a tough balance to strike between market share and branding. If you’re launching a value-driven product, you’d want to go low on price – but how low is too […]

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What Is the Best Sales Motivation Approach? A Carrot, a Stick, or the Mind?
Sales Effectiveness

What Is the Best Sales Motivation Approach? A Carrot, a Stick, or the Mind?

Updated On: November 23, 2020

Ensuring that your Sales Team is performing at its peak and maintaining its motivation levels is a constant challenge for any sales manager or business owner. Sales Motivation is a fundamental problem for Growing Businesses in a competitive market environment. Because of the hyper-competitive nature of the global marketplace that we find ourselves in, having […]

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How to Adopt Consultative Selling to Boost Small Business Growth
Sales Effectiveness

How to Adopt Consultative Selling to Boost Small Business Growth

Updated On: November 17, 2020

Success in the B2B segment revolves around building lasting relationships with customers. Without these relationships, you run the risk of losing your customers to the competition. It may surprise you to know that, “…only 29% of B2B customers are fully engaged — that is, emotionally and psychologically attached to the companies they do business with. […]

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How to Make Better Decisions as a Small Business Owner?
Leadership & Culture

How to Make Better Decisions as a Small Business Owner?

Updated On: November 14, 2020

The average adult makes 35,000 conscious decisions a day. But, as a leader solving small business challenges, ‘average adult’ doesn’t quite define you. We don’t need to tell you how much time you spend making decisions and choices…sometimes groundbreaking and sometimes mundane…if you’re here, this is a reality you’re already dealing with. Perhaps it’s just […]

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Everything You Need to Know About Creating a Digital Presence
Marketing

Everything You Need to Know About Creating a Digital Presence

Updated On: November 11, 2020

‘Digital presence’ – it is non-negotiable today and yet, setting it up is still challenging. Growing businesses, especially, need to leverage the power of a strong online presence to drive growth, but as we’ve often found, lack the necessary guidance. We’re here to change that today! Let’s take a deep dive.  What Does It Mean […]

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How to Build a Brand- A Marketing Guide for Small Businesses
Marketing

How to Build a Brand- A Marketing Guide for Small Businesses

Updated On: November 10, 2020

When building a new brand, we’ve learned from experience it’s best to put in the hard work and long hours beforehand. A lot of companies tend to be so eager to get into sales that they skip the effort that should be put into building the brand first. So, before we get into the why […]

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Boost Your Sales Productivity With These Proven CRM Hacks
CRM Implementation & Adoption

Boost Your Sales Productivity With These Proven CRM Hacks

Updated On: November 9, 2020

Many businesses in the small and medium-scale enterprise (SME) segment struggle to reach high levels of sales productivity and growth. It is often loosely tagged as a ‘people’ problem, i.e., the problem lies with the sales team. However, this is far from the truth. Small Businesses, often, lack deep pockets for advertising expenses, working capital, […]

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Sales Reporting to Help Sales Managers and Teams Maintain Line of Sight
Sales Effectiveness

Sales Reporting to Help Sales Managers and Teams Maintain Line of Sight

Updated On: November 4, 2020

For the salesperson, the goal is a straight line between them and the customer. Their job is to engage prospects and guide them through the sales cycle, from nurturing to consideration and decision-making, and eventually close the sale. For sales managers, though, the goal is not a straight line. They have to invest a significant […]

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