Scaling a business is tough. Small business growth requires an effective marketing and sales strategy. However, it is achievable if you have the right level of support and timely insights. The resources, in this section, will help you identify the crucial aspects of growth and leverage them in your own business.
Growing businesses often run lean sales teams but need star employees to follow their growth journey. Hiring the right talent is critical in creating high-performing small business sales teams. While you ensure that you’re hiring the right person for the role, you must also ensure you’re the right organization for that hire. And when it […]
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According to the World Bank, small businesses represent about 90 percent of all global businesses and more than 50 percent of the global workforce. In addition, SMEs in emerging and formal markets create 7 out of 10 jobs. Although their cumulative contribution is small compared to larger global enterprises, they help create new work opportunities, […]
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An Agile Mindset lies at the core of any Agile organization. When an organization becomes truly Agile, it gains capabilities to deliver quick and continued value to its customers. Consequently, the organization also gains the ability to innovate at scale. We have been reading about Agile Methodology and Agile mindsets for some time now. And it’s natural that we […]
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The successful launch of new products/services is critical for any small business growth. Small businesses face greater challenges in terms of pricing strategy because there’s usually a tough balance to strike between market share and branding. If you’re launching a value-driven product, you’d want to go low on price – but how low is too […]
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‘Agile Methodology’ is one the most prominent buzzwords to have emerged from the working style of the last couple of decades. It, essentially, represents a millennial way of working and thinking that’s constantly evolving. While it may be interesting to find it so closely linked with digitization and the millennial outlook, it’s not exactly surprising […]
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Small businesses face various daily challenges, which can adversely affect their growth plans. Challenges such as- All business entities are not created equal. It is prudent that we identify and segregate businesses that have established themselves from businesses that aim to establish themselves. Large-scale and established enterprises can weather storms much better than Growing Businesses […]
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Businesses today are not catering to customers, but rather to Reimagined Customers. This term coined by Accenture fully captures the essence of new-age customers. They have evolved expectations and are unwilling to compromise for brands that do not align with their values. Good pricing and top-notch products will get businesses only so far. Ease & […]
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