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Sales Strategy

A well-laid-out sales strategy is core to achieving continued sales growth. We have mapped out sales approaches and best practices to help you establish the foundations for a strong framework to improve lead generation and deal conversions.

How to Set SMART Sales Targets for Your Team and Achieve Them?
Sales Effectiveness

How to Set SMART Sales Targets for Your Team and Achieve Them?

Updated On: September 2, 2021

This is a detailed write-up on how to set SMART sales goals and what does it take to achieve them.

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How to Produce Powerful Content for Every Sales Funnel Stage?
Sales Effectiveness

How to Produce Powerful Content for Every Sales Funnel Stage?

Updated On: August 31, 2021

“Selling is really about having conversations with people and helping improve their company or their life” - Lori Richardson Gone are the days when “content” applied to a few flyers, product brochures, and manuals distributed to prospects and customers. Today, content is used to create experiences across the sales funnel, starting right from the consumer […]

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The Ultimate Guide to Acing Sales Promotion & Closing Deals Like a Rockstar
Sales Strategy

The Ultimate Guide to Acing Sales Promotion & Closing Deals Like a Rockstar

Updated On: August 24, 2021

It’s almost the festive season – are you ready for the sales? Amazon Prime Day, The End of Reason Sale, and Black Friday; are all terms we’re familiar with because we log on in a heartbeat to make our purchases (either something we’ve been eyeing for a while or something we choose impulsively). They are […]

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7 Stages of Sales Pipeline Every Small Business Should Understand
Sales Strategy

7 Stages of Sales Pipeline Every Small Business Should Understand

Updated On: August 13, 2021

Whether you operate in B2B or B2C, reaching your sales targets takes humongous efforts. Sales reps work through various stages of a sales pipeline day in and out to close a deal. Now, you may want to ask what a sales pipeline is. If you go by the textbook definition, a sales pipeline is a […]

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How to Manage your Sales Team without Micromanaging it?
Sales Effectiveness

How to Manage your Sales Team without Micromanaging it?

Updated On: August 6, 2021

Micromanagement is one of the most common challenges organizational leaders face and try to overcome. Thanks to Sales CRM, which is now a saving grace for many sales leaders. If you’ve been told you’re prone to micromanaging, don’t worry. Some of the world’s most well-known leaders have been there and worked to outgrow the habit […]

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Why Should Growing Businesses & Startups Care About Sales Enablement?
Sales Effectiveness

Why Should Growing Businesses & Startups Care About Sales Enablement?

Updated On: June 11, 2021

If you’re wondering whether sales enablement is something you should think about, you’ve come to the right place. Every once in a while, a term becomes the hottest new thing as sales techniques and best practices are always advancing. Today, this is happening for the term ‘sales enablement’. This is probably what leads you to […]

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Are Sales Cycles the Same as Sales Pipelines or Sales Funnels?
Sales Effectiveness

Are Sales Cycles the Same as Sales Pipelines or Sales Funnels?

Updated On: June 4, 2021

Sales includes a lot of different terminologies and terms that can tend to be confusing for sales beginners to understand. If you are a newbie on a team, you probably find yourself silent and nodding along when you hear a new term, or trying to fake it till you make it. Hence, if you’ve been using […]

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Sales Negotiation- The Art and the Science Behind Every Winning Story
Sales Effectiveness

Sales Negotiation- The Art and the Science Behind Every Winning Story

Updated On: April 13, 2021

“When I first started negotiating, I thought of negotiating like a boxing match. My objective was to defeat the other person. Actually, my objective was to soundly defeat the other person.”  This is how Paul S Goldner and Peter McKeon describe sales negotiations in their book ‘Red-hot Sales Negotiation.’ Sales negotiation is often perceived as […]

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All About Sales Forecasting (And How to Do It Effectively!)
Sales Effectiveness

All About Sales Forecasting (And How to Do It Effectively!)

Updated On: January 18, 2021

“The man who is prepared has his battle half fought” – Miguel de Cervantes  Sales Forecasting is a crucial input to not only the Sales Planning process but also the overall business planning. Sales forecasting might sound quite intimidating, but it all comes down to a simple matter of well-defined processes. The process of sales forecasting is […]

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