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Sales Strategy

A well-laid-out sales strategy is core to achieving continued sales growth. We have mapped out sales approaches and best practices to help you establish the foundations for a strong framework to improve lead generation and deal conversions.

How to Create a Sales Strategy to Boost Small Business Sales?
Sales Effectiveness

How to Create a Sales Strategy to Boost Small Business Sales?

Updated On: January 6, 2021

Every business has a sales strategy, whether you know it or not – it’s not an approach that’s only reserved for well-established businesses. Every founder has once sat at a table and thought about how best to sell his product or service in the market, and how best to ensure its success. …Was that just […]

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What Is a Sales Funnel and How to Best Navigate One?
Sales Effectiveness

What Is a Sales Funnel and How to Best Navigate One?

Updated On: December 18, 2020

Every purchase has a ‘buying journey’. Think about the last time you made a purchase – an electronic appliance, perhaps, or even just a new mouthwash you hadn’t tried earlier. You most probably looked for it online (‘Best TVs in 2020’, or ‘alcohol-free mouthwash’) before you came across one particular product that piqued your interest. […]

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Sales Reporting to Help Sales Managers and Teams Maintain Line of Sight
Sales Effectiveness

Sales Reporting to Help Sales Managers and Teams Maintain Line of Sight

Updated On: November 4, 2020

For the salesperson, the goal is a straight line between them and the customer. Their job is to engage prospects and guide them through the sales cycle, from nurturing to consideration and decision-making, and eventually close the sale. For sales managers, though, the goal is not a straight line. They have to invest a significant […]

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How to Navigate Prospecting & Top-of-The-Funnel Marketing as a Sales Professional
Sales Effectiveness

How to Navigate Prospecting & Top-of-The-Funnel Marketing as a Sales Professional

Updated On: October 22, 2020

Outbound sales may have lost some of its popularity in recent years, but by no means is it dead – just evolved – just evolved. Not everyone has large marketing & sales departments with clearly demarcated roles and often, you’ll find, prospecting is a part of your function as a sales professional. You might be […]

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Sales Psychology for Rookies & How to Improve Your Sales Skills
Sales Effectiveness

Sales Psychology for Rookies & How to Improve Your Sales Skills

Updated On: October 12, 2020

We’re sure you’ve heard the phrase “the art of selling”. But have you ever wondered why there’s no straightforward formula to closing a deal or converting a lead into a customer? Any field that has to do with persuasion requires a deep understanding of people and their psychology…that is why you’ll see that the best […]

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Demand Generation 101 for Sales Professionals
Sales Effectiveness

Demand Generation 101 for Sales Professionals

Updated On: October 1, 2020

As you see the words ‘demand generation’ you’re probably thinking, “Wait a minute. Won’t the Marketing Team be helping me in this?” When it comes to demand generation, collaboration between marketing and sales is key – as a salesperson, you need to be well acquainted with the concept so you can do justice to your […]

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