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Latest Articles

What is Customer Acquisition Cost (CAC)? And How to Reduce it!
Marketing

What is Customer Acquisition Cost (CAC)? And How to Reduce it!

Updated On: December 29, 2023

A business is a flourishing business only until it has a regular inflow of customers. Traditionally, shotgun marketing was enough for companies to find new customers. But the time has changed now. Companies use highly targeted marketing campaigns to reach new customers every day. They use their best resources to track their leads as they […]

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What Is Challenger Sales Methodology? All You Need to Know!
Sales Techniques

What Is Challenger Sales Methodology? All You Need to Know!

Updated On: December 22, 2023

Professionals and experts have created unique methods to make their work more efficient and drive better results. Some leading examples include SPIN Selling, SNAP Selling, and Target Account Selling. Another such revolutionary method was introduced by two sales leaders, Matthew Dixon, and Brent Adamson, in their book titled ‘The Challenger Sale’.   They proposed that this […]

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A-Z Sales Glossary for New Age Sales Managers
Sales Enablement

A-Z Sales Glossary for New Age Sales Managers

Updated On: December 7, 2023

Let’s agree that we’ve all, at least once, found ourselves in a sales meeting where several acronyms were being thrown around, leaving us to wonder what they could mean. It happens! Sometimes, sales jargon can get too much. Buzzwords can differ from company to company and from situation to situation. Without a doubt, the modern-day […]

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Top 15 Sales Probing Questions to Understand Your Prospects Better 
Sales Effectiveness

Top 15 Sales Probing Questions to Understand Your Prospects Better 

Updated On: November 29, 2023

There is an endless list of skills that a salesperson must master to be successful. You must be an empathetic listener. Also, you must be a seasoned negotiator. You must also be a product expert. And above all, you must be the person with an answer to each of your prospect’s questions.   But what if […]

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Sales 101: Is Cold Emailing Dead? Or Has it Changed For The Better?
Marketing

Sales 101: Is Cold Emailing Dead? Or Has it Changed For The Better?

Updated On: November 24, 2023

In sales, no amount of effort in reaching and connecting with potential customers is ever enough. There will never be enough prospects in your pipeline that will safely help you meet your targets. Additionally, it’s possible that your ideal customer has simply not heard about you, and you need to make them notice you.    Whatever the […]

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Thinking Outside the Box: Unconventional Lead Generation Ideas for Growing Businesses
Lead Generation

Thinking Outside the Box: Unconventional Lead Generation Ideas for Growing Businesses

Updated On: November 22, 2023

Setting up a business is not enough. There is a constant need for innovation that keeps you going. One area that shows this is how lead generation has changed over the years. The traditional methods of lead generation don’t seem to give the expected results. As per a HubSpot 2023 State of Marketing Report, businesses […]

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The Top 9 Sales Fear and How to Tackle Them Head-On 
Sales Motivation

The Top 9 Sales Fear and How to Tackle Them Head-On 

Updated On: November 17, 2023

In the world of sales, fears can be like stubborn roadblocks, making the journey a bit nerve-wracking. Imagine this: the fear of hearing a ‘no,’ the worry about not meeting targets, or the anxiety of the unpredictable. But here’s the secret sauce for success in sales: Understanding and overcoming these fears. Imagine turning each fear […]

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Unlocking the Power of Kylas Sales CRM: Essential Strategies for 2026
Sales CRM

Unlocking the Power of Kylas Sales CRM: Essential Strategies for 2026

Updated On: October 18, 2023

Imagine a world where every lead is a stepping stone to success, and your sales process is a well-oiled machine. This isn’t just a dream—it’s what Kylas Sales CRM can make a reality for your business. But are you making the most of this powerful tool? To understand why this question matters, it helps to […]

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From Chats to Closures- Exploring the Winning Duo of Kylas & WhatsApp Business
CRM Productivity

From Chats to Closures- Exploring the Winning Duo of Kylas & WhatsApp Business

Updated On: October 5, 2023

When WhatsApp started out in 2009 as a free messaging app, no one would have thought it would evolve into a key business tool for business communication and customer engagement. The platform’s popularity today in the business domain is such that if you’re not leveraging WhatsApp for your business, you’re likely missing out on a […]

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