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Latest Articles

What Is an Ecommerce CRM and Why Does Your Growing Business Need One? 
CRM Basics

What Is an Ecommerce CRM and Why Does Your Growing Business Need One? 

Updated On: September 13, 2023

The buyer’s journey has drastically evolved. Purchasing no longer requires scouring multiple stores for the best products & deals. It can instead be done from the comfort of one’s home and with just the click of a button. This landscape presents limitless opportunities for E-commerce businesses to scale. After all, 79% of customers now shop […]

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Sales Coaching 101: How to Prep Your Sales Team to Succeed in 2024
Leadership & Culture

Sales Coaching 101: How to Prep Your Sales Team to Succeed in 2024

Updated On: September 6, 2023

Here’s a scenario for all growing businesses to consider. You’ve trained your reps with a specific strategy and given them a complete breakdown of the activities they must perform. You mistakenly think that you’ve done everything to create a high-performing sales team.   However, these rigid techniques won’t always work for the evolving market and consumer […]

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Target Account Selling: What It Is and How to Make It Work for Your Growing Business
Sales Strategy

Target Account Selling: What It Is and How to Make It Work for Your Growing Business

Updated On: September 1, 2023

Imagine the possibilities if you knew the formula for a perfect sales funnel! Picture yourself in a scenario where the leads you pursue seamlessly transform into long-lasting, loyal customers for your brand. No, this isn’t a discourse on some distant parallel universe. Rather, it’s an achievable reality wherein your sales reps master the art of […]

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Customer Churn: Why Customers Leave and How to Prevent It 
Business Growth

Customer Churn: Why Customers Leave and How to Prevent It 

Updated On: August 25, 2023

Businesses put their heart and soul into fostering strong customer relations. You try to be a friend, a trusted advisor, and their go-to option to resolve problems. But suddenly, you find a client’s account closed one day. They’ve stopped using your product and ended their association with you.   Although this is heartbreaking, it is a […]

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Unlocking the Power of Generative AI: How It Can Help Your Business Operations?
Business Growth

Unlocking the Power of Generative AI: How It Can Help Your Business Operations?

Updated On: August 24, 2023

From the technology powering our smartphones to automated driving features in cars, the progress of AI in our lives has been unnoticeable. And now, it has captured our imagination and we can’t help but rely on it to keep making our lives simpler. As the new set of generative AI applications can perform a number […]

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Exploring AI in Sales- 6 Common Myths & The Best Tools to Up Your Game
Business Growth

Exploring AI in Sales- 6 Common Myths & The Best Tools to Up Your Game

Updated On: August 18, 2023

Artificial Intelligence is everywhere today. Right from the navigation systems that guide you, to the facial recognition that protects your phone’s privacy; everything is driven by AI. Its functionality, however, extends far beyond everyday life. It has become a game-changer for the way businesses are run all over the world. In particular, it has revolutionized […]

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Revenue Operations- Your Trump Card for Exponential Business Growth 
Business Growth

Revenue Operations- Your Trump Card for Exponential Business Growth 

Updated On: August 8, 2023

Businesses today have transformed their mindset regarding their revenue process. This change has, no doubt, been influenced by the evolution of the buyer’s journey. Customers are now well aware of the numerous options at their disposal and expect nothing but the best. Delighting customers at every touchpoint is the key to success in these times.   […]

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Create Wow Moments- A Guide to Delight Customers through Retargeting 
Marketing

Create Wow Moments- A Guide to Delight Customers through Retargeting 

Updated On: July 28, 2023

It is every business’s dream that all customers who reach their website will take some favorable action like scheduling a demo or making a purchase. However, this remains something that they can only hope for, because 96% of such web visitors are not ready to make an immediate purchase.   You don’t want to become […]

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7 CRM Implementation Case Studies That Every Growing Business Can Learn From
CRM Implementation & Adoption

7 CRM Implementation Case Studies That Every Growing Business Can Learn From

Updated On: July 26, 2023

“We are surrounded by data, but starved for insights.” ~ Jay Baer, Marketing and Customer Experience Expert It doesn’t matter how much data is available unless we can derive meaning from it. As per a study, businesses are missing out on $5.2 million in revenue due to untapped data. Certainly, every business is collecting plenty […]

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