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Latest Articles

How to Produce Powerful Content for Every Sales Funnel Stage?
Sales Effectiveness

How to Produce Powerful Content for Every Sales Funnel Stage?

Updated On: August 31, 2021

“Selling is really about having conversations with people and helping improve their company or their life” - Lori Richardson Gone are the days when “content” applied to a few flyers, product brochures, and manuals distributed to prospects and customers. Today, content is used to create experiences across the sales funnel, starting right from the consumer […]

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The Ultimate Guide to Acing Sales Promotion & Closing Deals Like a Rockstar
Sales Strategy

The Ultimate Guide to Acing Sales Promotion & Closing Deals Like a Rockstar

Updated On: August 24, 2021

It’s almost the festive season – are you ready for the sales? Amazon Prime Day, The End of Reason Sale, and Black Friday; are all terms we’re familiar with because we log on in a heartbeat to make our purchases (either something we’ve been eyeing for a while or something we choose impulsively). They are […]

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7 Stages of Sales Pipeline Every Small Business Should Understand
Sales Strategy

7 Stages of Sales Pipeline Every Small Business Should Understand

Updated On: August 13, 2021

Whether you operate in B2B or B2C, reaching your sales targets takes humongous efforts. Sales reps work through various stages of a sales pipeline day in and out to close a deal. Now, you may want to ask what a sales pipeline is. If you go by the textbook definition, a sales pipeline is a […]

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How to Use WhatsApp as an Effective Small Business Marketing Tool?
Marketing

How to Use WhatsApp as an Effective Small Business Marketing Tool?

Updated On: July 16, 2021

2 billion. That’s the number of users on the popular messaging app WhatsApp, as of 2020. In 2021, especially with the pandemic still raging on, the app has become a popular platform for small business marketing and generally reaching out to customers, especially for homegrown small businesses. But, in case you’re still not on board with the idea, allow […]

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Media Plan and Why It Is Important for Small Business Marketing
Business Growth

Media Plan and Why It Is Important for Small Business Marketing

Updated On: July 2, 2021

“If you build it, you may still need Google AdWords.” – Jennifer Mesenbrink  A twist on the popular movie dialogue ‘If you build it, they will come’, this quote aptly highlights the importance of advertising today. With the number of brands, products, and services being put in front of people, it’s fallacy to assume that all you […]

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Market Segmentation: A Complete Guide for Small Businesses
Business Growth

Market Segmentation: A Complete Guide for Small Businesses

Updated On: June 25, 2021

For small business growth, when you first put your marketing or sales function into gear, you’re usually faced with a blank slate – and that can be scary.   Where do you get started? How do you reach out to people and say “hey, check out our product!”?  Setting up social media accounts, getting a website ready, running advertising campaigns, and […]

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A Small Business Culture Read – Why is Mindfulness Critical in Times of Crisis?
Leadership & Culture

A Small Business Culture Read – Why is Mindfulness Critical in Times of Crisis?

Updated On: June 15, 2021

A recent article New York Times article titled, ‘There’s a Name for the Blah You’re Feeling: It’s Called Languishing’ achieved viral status, catching people’s attention with this apt word for what everyone’s feeling. The article describes languishing as, “a sense of stagnation and emptiness. It feels as if you’re muddling through your days, looking at your life through a foggy windshield.” […]

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Why Should Growing Businesses & Startups Care About Sales Enablement?
Sales Effectiveness

Why Should Growing Businesses & Startups Care About Sales Enablement?

Updated On: June 11, 2021

If you’re wondering whether sales enablement is something you should think about, you’ve come to the right place. Every once in a while, a term becomes the hottest new thing as sales techniques and best practices are always advancing. Today, this is happening for the term ‘sales enablement’. This is probably what leads you to […]

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Common Small Business Challenges & How to Resolve Them
Business Growth

Common Small Business Challenges & How to Resolve Them

Updated On: May 11, 2021

Getting a small business up and running isn’t difficult when you have a couple of people with an idea and the will to succeed. However, when you speak to any other small business owner, you’ll realize that trouble surfaces as you grow.    It’s almost ironic that the easiest time you’ll have running a business […]

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