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Latest Articles

Media Plan and Why It Is Important for Small Business Marketing
Business Growth

Media Plan and Why It Is Important for Small Business Marketing

Updated On: July 2, 2021

“If you build it, you may still need Google AdWords.” – Jennifer Mesenbrink  A twist on the popular movie dialogue ‘If you build it, they will come’, this quote aptly highlights the importance of advertising today. With the number of brands, products, and services being put in front of people, it’s fallacy to assume that all you […]

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Market Segmentation: A Complete Guide for Small Businesses
Business Growth

Market Segmentation: A Complete Guide for Small Businesses

Updated On: June 25, 2021

For small business growth, when you first put your marketing or sales function into gear, you’re usually faced with a blank slate – and that can be scary.   Where do you get started? How do you reach out to people and say “hey, check out our product!”?  Setting up social media accounts, getting a website ready, running advertising campaigns, and […]

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A Small Business Culture Read – Why is Mindfulness Critical in Times of Crisis?
Leadership & Culture

A Small Business Culture Read – Why is Mindfulness Critical in Times of Crisis?

Updated On: June 15, 2021

A recent article New York Times article titled, ‘There’s a Name for the Blah You’re Feeling: It’s Called Languishing’ achieved viral status, catching people’s attention with this apt word for what everyone’s feeling. The article describes languishing as, “a sense of stagnation and emptiness. It feels as if you’re muddling through your days, looking at your life through a foggy windshield.” […]

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Why Should Growing Businesses & Startups Care About Sales Enablement?
Sales Effectiveness

Why Should Growing Businesses & Startups Care About Sales Enablement?

Updated On: June 11, 2021

If you’re wondering whether sales enablement is something you should think about, you’ve come to the right place. Every once in a while, a term becomes the hottest new thing as sales techniques and best practices are always advancing. Today, this is happening for the term ‘sales enablement’. This is probably what leads you to […]

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Common Small Business Challenges & How to Resolve Them
Business Growth

Common Small Business Challenges & How to Resolve Them

Updated On: May 11, 2021

Getting a small business up and running isn’t difficult when you have a couple of people with an idea and the will to succeed. However, when you speak to any other small business owner, you’ll realize that trouble surfaces as you grow.    It’s almost ironic that the easiest time you’ll have running a business […]

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Top 5 Books Every Small Business Owner Should Read
Leadership & Culture

Top 5 Books Every Small Business Owner Should Read

Updated On: May 7, 2021

It is a well-circulated statistic that the world’s leading CEOs read about 4-5 books a month. And if that number seems to vary based on the source, we can at least be sure that it is much higher than the average professional including the small business owner.   So, there is definitely some truth to the idea that reading books can directly […]

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Is Innovation on a Budget Possible?
Business Growth

Is Innovation on a Budget Possible?

Updated On: May 5, 2021

Sit with a group of small business owners and executives and ask them what barriers they face in making innovation a part of their every day. You’ll probably hear these common reasons that hinder small business growth-  “Today’s climate doesn’t really allow for me to take risks” “Time is always an issue – how do you take time out from your daily work?” “It’s […]

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What Is Customer-Centricity? Plus, All the Important Things You Need to Know!
Business Growth

What Is Customer-Centricity? Plus, All the Important Things You Need to Know!

Updated On: May 1, 2021

For most of us, customer-centricity is to put your customers in the thick of it all by helping them realize value. The idea here is to focus on creating lasting relationships to create long-lasting business opportunities for you. However, customer-centricity can mean different things to different people. It can depend on-  Regardless, at the core, […]

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Your Go-To Guide for Sales Objection Handling in 2024
Sales Effectiveness

Your Go-To Guide for Sales Objection Handling in 2024

Updated On: April 23, 2021

Salespeople often hear negative responses in as many different ways as possible. Especially in the B2B industry, where the duration of the cycle keeps getting longer and buyers are more particular about the purchase.   A sales professional, then, has to take care of objection handling from every level of hierarchy in the buyer’s company before finally getting the go-ahead or facing the dreaded “No!”.  Without proper objection handling, these […]

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