Let’s start with some introspection- Have you deep-dived into customer success as a concept and not just as a team or department? Customer success isn’t about hiring a team and leaving them to field calls from customers who have a query or a problem – that’s simply a customer support team; not one that makes […]
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“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.” – Lawrence Bossidy, Former COO of GE One of the biggest mistakes small businesses make is to build a team that’s all kinds of wrong for the goals they want to […]
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Have you noticed how crowded the product world is today? Pulling in newer prospects – and newer companies – is just tougher than it was a couple of decades ago. That’s because the two main types of marketing taken up by B2B companies are the same as those used by B2C companies- Mass marketing– TV, radio, streaming services and so on Targeted marketing– Using digital platforms’ precise […]
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So many CEOs, Business Heads, and Sales Managers spend weeks shortlisting sales CRM software, comparing features, and considering cost implications- all to choose the right sales CRM tool and maximize return on investment. Here’s what your worst-case scenario is, though- Firstly, you choose a great sales team CRM and opt for a value-driven yearly subscription. Secondly, you spend most of that year trying to get your […]
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Many of us have dreamt of starting our own business and making it a household name. We look up to successful entrepreneurs like Steve Jobs, Jeff Bezos, Jack Ma, and Elon Musk who have made it big. Quite often, though, we forget that they started as small business owners before becoming industry disruptors. Many small […]
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“Stress in Sales is not just a local phenomenon, it’s not a blip in the system and it’s not more likely to appear in one sector over another. Stress in sales is real, it’s shrouded by stigma and self-stigma, as the results reveal.” – Dr. Zoë Douglas-Judson in ‘Stress in Sales’ Everyone in Sales knows about quotas. […]
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According to the World Bank, small businesses represent about 90 percent of all global businesses and more than 50 percent of the global workforce. In addition, SMEs in emerging and formal markets create 7 out of 10 jobs. Although their cumulative contribution is small compared to larger global enterprises, they help create new work opportunities, […]
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Let’s begin with a few questions- Don’t worry, either way, we’ve got you covered. We’re going to talk about how small businesses can ensure CRM adoption right from when the selection process starts till after the CRM implementation is done. But first, let’s address the most important question- Is CRM Adoption Even That Big a Deal? All of us have thought about this at some point when […]
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“The man who is prepared has his battle half fought” – Miguel de Cervantes Sales Forecasting is a crucial input to not only the Sales Planning process but also the overall business planning. Sales forecasting might sound quite intimidating, but it all comes down to a simple matter of well-defined processes. The process of sales forecasting is […]
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