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Latest Articles

Top 5 Books Every Small Business Owner Should Read
Leadership & Culture

Top 5 Books Every Small Business Owner Should Read

Updated On: May 7, 2021

It is a well-circulated statistic that the world’s leading CEOs read about 4-5 books a month. And if that number seems to vary based on the source, we can at least be sure that it is much higher than the average professional including the small business owner.   So, there is definitely some truth to the idea that reading books can directly […]

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Is Innovation on a Budget Possible?
Business Growth

Is Innovation on a Budget Possible?

Updated On: May 5, 2021

Sit with a group of small business owners and executives and ask them what barriers they face in making innovation a part of their every day. You’ll probably hear these common reasons that hinder small business growth-  “Today’s climate doesn’t really allow for me to take risks” “Time is always an issue – how do you take time out from your daily work?” “It’s […]

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What Is Customer-Centricity? Plus, All the Important Things You Need to Know!
Business Growth

What Is Customer-Centricity? Plus, All the Important Things You Need to Know!

Updated On: May 1, 2021

For most of us, customer-centricity is to put your customers in the thick of it all by helping them realize value. The idea here is to focus on creating lasting relationships to create long-lasting business opportunities for you. However, customer-centricity can mean different things to different people. It can depend on-  Regardless, at the core, […]

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Your Go-To Guide for Sales Objection Handling in 2024
Sales Effectiveness

Your Go-To Guide for Sales Objection Handling in 2024

Updated On: April 23, 2021

Salespeople often hear negative responses in as many different ways as possible. Especially in the B2B industry, where the duration of the cycle keeps getting longer and buyers are more particular about the purchase.   A sales professional, then, has to take care of objection handling from every level of hierarchy in the buyer’s company before finally getting the go-ahead or facing the dreaded “No!”.  Without proper objection handling, these […]

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How to Create a Winning Sales Script & Pitch That Closes Deals?
Sales Effectiveness

How to Create a Winning Sales Script & Pitch That Closes Deals?

Updated On: April 20, 2021

Your sales pitch needs to be quick, simple to understand, and should effectively communicate the benefit of your product so that you can create a spark of interest in your prospect and have them continue talking to you.

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How to Build Small Business Culture that Fosters Growth
Leadership & Culture

How to Build Small Business Culture that Fosters Growth

Updated On: April 17, 2021

When it comes to running a small business, a lot of founders and leaders tend to get caught in the rollercoaster ride towards success. For most leaders, the story is straightforward enough – the company is a passion project, perhaps even their life’s work; a purpose to dedicate almost every waking moment to.  If you’re the founder of a small […]

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Sales Negotiation- The Art and the Science Behind Every Winning Story
Sales Effectiveness

Sales Negotiation- The Art and the Science Behind Every Winning Story

Updated On: April 13, 2021

“When I first started negotiating, I thought of negotiating like a boxing match. My objective was to defeat the other person. Actually, my objective was to soundly defeat the other person.”  This is how Paul S Goldner and Peter McKeon describe sales negotiations in their book ‘Red-hot Sales Negotiation.’ Sales negotiation is often perceived as […]

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B2B vs B2C Selling Techniques (and What One Can Learn from The Other)
Sales Effectiveness

B2B vs B2C Selling Techniques (and What One Can Learn from The Other)

Updated On: April 2, 2021

As an organization leader or Sales Manager, you need to be aware of both B2C and B2B selling techniques, so you know what works for your product and you can use the best approaches in the book to meet your sales targets. After all, the market is always evolving and sales strategies need to stay ahead of the curve.

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5 Powerful Sales Management Techniques for Sales Managers
Sales Effectiveness

5 Powerful Sales Management Techniques for Sales Managers

Updated On: March 26, 2021

“A good boss is better than a good company. A good boss will discipline you, train you, develop you.” – Jack Ma In any company, a sales manager is the captain of the crew, the leader of the ring, the conductor of the orchestra.   If you’re looking to take your skills as a sales manager […]

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