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Latest Articles

How to Create a Winning Sales Script & Pitch That Closes Deals?
Sales Effectiveness

How to Create a Winning Sales Script & Pitch That Closes Deals?

Updated On: April 20, 2021

Your sales pitch needs to be quick, simple to understand, and should effectively communicate the benefit of your product so that you can create a spark of interest in your prospect and have them continue talking to you.

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How to Build Small Business Culture that Fosters Growth
Leadership & Culture

How to Build Small Business Culture that Fosters Growth

Updated On: April 17, 2021

When it comes to running a small business, a lot of founders and leaders tend to get caught in the rollercoaster ride towards success. For most leaders, the story is straightforward enough – the company is a passion project, perhaps even their life’s work; a purpose to dedicate almost every waking moment to.  If you’re the founder of a small […]

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Sales Negotiation- The Art and the Science Behind Every Winning Story
Sales Effectiveness

Sales Negotiation- The Art and the Science Behind Every Winning Story

Updated On: April 13, 2021

“When I first started negotiating, I thought of negotiating like a boxing match. My objective was to defeat the other person. Actually, my objective was to soundly defeat the other person.”  This is how Paul S Goldner and Peter McKeon describe sales negotiations in their book ‘Red-hot Sales Negotiation.’ Sales negotiation is often perceived as […]

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B2B vs B2C Selling Techniques (and What One Can Learn from The Other)
Sales Effectiveness

B2B vs B2C Selling Techniques (and What One Can Learn from The Other)

Updated On: April 2, 2021

As an organization leader or Sales Manager, you need to be aware of both B2C and B2B selling techniques, so you know what works for your product and you can use the best approaches in the book to meet your sales targets. After all, the market is always evolving and sales strategies need to stay ahead of the curve.

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5 Powerful Sales Management Techniques for Sales Managers
Sales Effectiveness

5 Powerful Sales Management Techniques for Sales Managers

Updated On: March 26, 2021

“A good boss is better than a good company. A good boss will discipline you, train you, develop you.” – Jack Ma In any company, a sales manager is the captain of the crew, the leader of the ring, the conductor of the orchestra.   If you’re looking to take your skills as a sales manager […]

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How to Build an Effective Customer Success Strategy, Process, and Team?
Leadership & Culture

How to Build an Effective Customer Success Strategy, Process, and Team?

Updated On: March 10, 2021

Let’s start with some introspection- Have you deep-dived into customer success as a concept and not just as a team or department? Customer success isn’t about hiring a team and leaving them to field calls from customers who have a query or a problem – that’s simply a customer support team; not one that makes […]

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How Small Businesses Can Attract and Hire the Right Talent
Leadership & Culture

How Small Businesses Can Attract and Hire the Right Talent

Updated On: February 22, 2021

“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.” – Lawrence Bossidy, Former COO of GE One of the biggest mistakes small businesses make is to build a team that’s all kinds of wrong for the goals they want to […]

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What Is Account Based Marketing and Does It Work for Small Businesses?
Marketing

What Is Account Based Marketing and Does It Work for Small Businesses?

Updated On: February 15, 2021

Have you noticed how crowded the product world is today? Pulling in newer prospects – and newer companies – is just tougher than it was a couple of decades ago.  That’s because the two main types of marketing taken up by B2B companies are the same as those used by B2C companies- Mass marketing– TV, radio, streaming services and so on  Targeted marketing– Using digital platforms’ precise […]

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7 Ways to Get Your Sales Team to Love Your Sales CRM Software
CRM Implementation & Adoption

7 Ways to Get Your Sales Team to Love Your Sales CRM Software

Updated On: February 9, 2021

So many CEOs, Business Heads, and Sales Managers spend weeks shortlisting sales CRM software, comparing features, and considering cost implications- all to choose the right sales CRM tool and maximize return on investment. Here’s what your worst-case scenario is, though- Firstly, you choose a great sales team CRM and opt for a value-driven yearly subscription. Secondly, you spend most of that year trying to get your […]

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